360° Go-to-Market Campaign Lead

FGL Sports Ltd.; Laval; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading sports retail company in Laval, Quebec, seeks a Marketing Specialist. This role involves developing 360 marketing campaigns and collaborating with various teams. The ideal candidate will have a university degree in marketing, 3-4 years of experience in omnichannel marketing, and be fluent in French and English. Responsibilities include executing campaigns and optimizing customer experiences across channels.

Qualifications

• 3 to 4 years of experience managing omnichannel marketing campaigns (TV, web, radio, print).
• Excellent knowledge of traditional, digital, and social marketing channels.
• Proficiency in writing and presentation in both French and English.

Responsibilities

• Develop and execute 360° conversion marketing campaigns.
• Collaborate with the Go-to-Market Team Lead to define content strategy.
• Act as project lead for integrated campaigns across digital channels.

Skills

Omnichannel marketing campaigns

Bilingualism (French and English)

Microsoft Office Suite

Creativity

Organizational skills

Education

University degree in marketing or communications

Job description

A leading sports retail company in Laval, Quebec, seeks a Marketing Specialist. This role involves developing 360 marketing campaigns and collaborating with various teams. The ideal candidate will have a university degree in marketing, 3-4 years of experience in omnichannel marketing, and be fluent in French and English. Responsibilities include executing campaigns and optimizing customer experiences across channels.