Overview
This is a production-focused web design role. Designers work directly inside Popmenu’s proprietary web builder to deliver ready-to-launch client websites. The role blends visual design with light front-end styling using HTML and CSS to ensure responsiveness, accessibility, and polish. This is not a software engineering role, no JavaScript frameworks, application development, or from-scratch builds. Success in this role comes from strong design judgment, comfort working within templates, and the ability to use CSS to refine and resolve layout issues efficiently.
Responsibilities
- Build and configure client websites directly within Popmenu’s proprietary web builder, designing in production rather than creating mockups
- Apply HTML and CSS to refine layouts, ensure responsiveness, and meet ADA requirements
- Execute efficient, template-based site builds while maintaining visual quality and brand alignment
- Contribute to site redesign projects, updating layouts, styles, and clearly scoped components as assigned
- Support the broader design team by assisting with design support requests, fixes, and enhancements across active sites
- Participate in QA and internal reviews, identifying layout, styling, accessibility, and content issues before sites are published
- Use limited or incomplete brand assets to deliver polished designs by selecting fonts, extending color palettes, and sourcing or modifying imagery when needed
- Edit and format content to improve clarity, hierarchy, and readability
- Apply SEO best practices for page structure, metadata, and image descriptions
- Collaborate with Onboarding and Success teams and join calls for complex requests or escalations when needed
- Incorporate internal and client feedback accurately and efficiently
- Acts as a reliable production partner for the design, onboarding, and QA workflows
Qualifications
- Intermediate proficiency in HTML and CSS (1+ year), with a focus on layout, responsiveness, and accessibility—not application development
- Strong foundation in web design principles, including hierarchy, spacing, typography, and mobile-first design
- Working knowledge of responsive layouts (Flexbox/Grid) and browser DevTools for troubleshooting
- Basic understanding of SEO best practices for site structure, metadata, and image alt text
- Comfort working in a template-based environment, adapting designs within defined systems and constraints
- Moderate experience with graphic editing tools (Photoshop, GIMP, Affinity, or similar) to resize, retouch, and adjust assets
- Ability to make thoughtful design decisions when brand assets are incomplete or minimal
- Strong attention to detail, time management, and written communication skills
- Fluent in written and spoken English
What Success Looks Like
- Delivers production-ready websites and redesign updates with minimal errors
- Balances new builds, redesign work, and support tasks without sacrificing quality
- Applies CSS confidently to resolve layout and styling issues within the builder’s constraints
- Catches issues early through QA, reducing rework and repeat corrections
- Responds to feedback quickly and applies it accurately
- Maintains strong throughput, dependable turnaround times, and consistent design standards