Senior Consultant Marketing Automation And Operations

Telus Digital; São Paulo; Híbrido; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A global digital consultancy is seeking a Senior Consultant in Marketing Automation and Operations in São Paulo. This hybrid role requires expertise in Pardot and Salesforce, focusing on B2B marketing strategies. Responsibilities include leading cross-functional teams and optimizing marketing automation processes to enhance campaign effectiveness. Candidates should have over 10 years of experience in marketing automation, strong analytical abilities, and a commitment to collaboration. Competitive benefits and a growth-centric environment are offered.

Serviços

Health and dental plan

Life insurance

Monthly meal and education vouchers

Child care assistance

Qualificações

• 10+ years of experience in marketing automation and operations within a B2B environment.
• Deep hands-on experience in Pardot and Salesforce.
• Strong understanding of regulatory compliance.

Responsabilidades

• Lead the development and optimization of marketing automation strategies.
• Collaborate with content, paid media, analytics, and sales teams.
• Manage end-to-end Pardot operations.

Conhecimentos

Marketing automation best practices

Lead management

Data governance

Analytical skills

Project management

Communication

Formação académica

10+ years in marketing automation and operations

Ferramentas

Pardot

Salesforce

HTML

CSS

Descrição da oferta de emprego

Senior Consultant Marketing Automation and Operations

Location and Flexibility

This is a hybrid role.

This model requires the ability to work in a hybrid mode from one of our offices in São Paulo (2 times a week or 8 days a month) or Porto Alegre (3 times a week or 12 days a month).

Our WFN culture is designed to foster in‑person innovation, collaboration, and connection with team members local and visiting from other global offices.

The Opportunity

We’re looking for a Senior Consultant, Marketing Automation & Operations to lead our global Pardot and Salesforce operations.

In this role, you’ll drive the development and optimization of B2B marketing automation strategies, collaborating closely with content, paid media, analytics, and sales teams.

Your work will directly support scalable campaign execution, lead management, and alignment between marketing and sales.

This role will have one person reporting; however will support further development as required.

Responsibilities

• Help build a Centre of Excellence for Marketing Automation & Operations, supporting the vision, tech stack strategy, and team development.
• Foster alignment and communication with cross‑functional partners including Sales, IT, Analytics, and Senior Leadership.
• Mentor and support team members and external agencies on strategy, tools, and best practices.
• Own end‑to‑end Pardot operations and support Salesforce administration.
• Design and optimize lead nurture workflows, segmentation, A / B testing, dynamic content, and campaign reporting.
• Manage list imports, QA, deliverability, and maintain database hygiene.
• Implement lead scoring, grading, manage lifecycle stages (MIL to SQL), and enhance campaign attribution.
• Ensure compliance with GDPR, CAN‑SPAM, CCPA, and oversee key platform integrations.
• Collaborate with product marketing, content, and sales teams on lifecycle email strategy and execution.
• Align with analytics and IT on platform improvements and campaign measurement.
• Provide strategic and hands‑on support to internal growth marketing teams and agency partners.
• Work closely with sales to improve marketing‑to‑sales handoff, lead lifecycle management, and lead scoring frameworks.
• Use data insights to refine MQL / SQL conversion strategies and improve attribution accuracy.
• Partner with content and product marketing to build high‑performing campaigns.
• Leverage A / B testing and content optimization to maximize engagement and conversions.
• Drive operational excellence in lead management and campaign performance.
• Support in maintaining and evolving the marketing tech stack, ensuring seamless integration and data flow & governance.
• Champion forecasting (sales, revenue, project delivery), and manage reporting cadence (monthly, quarterly, annual).
• Create business intelligence tools and dashboards to improve visibility on customer, product, and profitability metrics.
• Support segmentation and activation strategies using CRM and CDP data & models.
• Conduct multivariate and incrementality tests across nurture and ABM programs.
• Collaborate with the Data & Analytics team to deliver accurate, actionable reporting and performance insights across marketing channels.

Qualifications

• 10+ years in marketing automation and operations, with deep hands‑on experience in Pardot and Salesforce in a B2B environment.
• Strong understanding of marketing automation best practices, email design, and regulatory compliance.
• Demonstrated experience in lead management, data governance, and cross‑functional project execution.
• Strong analytical and problem‑solving skills with a data‑driven mindset.
• Highly organized with excellent prioritization and project management skills.
• Fast learner with technical aptitude and a passion for continuous improvement.
• Strong communicator and team player who thrives in collaborative environments.

Bonus Points

• You've worked in a client services environment (e.g., digital agency).
• Experience conducting interviews and hiring for your team.
• Experience consulting with teams on best practices.

Nice to Have

• Proficiency in HTML, CSS.
• Experience with campaign tracking, data management tools, and integrations (e.g., Zapier).
• Familiarity with platforms like Instapage, Folloze, and ABM / ad platforms (Rollworks, StackAdapt, Demandbase).
• Experience with paid channels (LinkedIn Ads, Facebook Ads, Google Ads, programmatic).
• Exposure to working with Data Engineers, Data Scientists, and Business Intelligence teams.

Why TELUS Digital?

• At TELUS Digital, you’ll work with world‑class brands like FOX, HBO, PepsiCo, and Domino’s, building transformative digital products that impact millions.
• Our global reach allows you to collaborate with diverse, international teams, solving complex problems and delivering tech‑driven solutions that matter.
• A Global Innovation Hub: Be part of an international consultancy at the forefront of technology.
• Work‑Life Harmony: Enjoy flexible hours and autonomy to balance your professional and personal life.
• Cutting‑Edge Tech Playground: Dive into the latest technologies and shape the future of digital solutions.
• Prestigious Partnerships: Collaborate with world‑renowned brands, making a real impact in the market.
• Growth‑Centric Environment: Thrive in our collaborative ecosystem with a clear career development path.
• Global Exposure: Embrace optional international travel opportunities to broaden your horizons.

Benefits

• Health and dental plan
• Life insurance
• Monthly voucher for meals, culture, education, health and mobility
• Child care assistance and more!

Equal Opportunity

At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace.

We are committed to building an inclusive team that represents a variety of backgrounds, perspectives, beliefs, and experiences.

Therefore we provide equal employment opportunities to all employees and applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, age or disability.

We will only use the information you provide to process your application and to produce tracking statistics.

Since we do not request personal data deemed sensitive, we ask you to abstain from sharing that Information with us.

For more information on how we use your information, see our Privacy Policy.