Retention & Lifecycle Marketing Associate - Remote B

Internetwork Expert; São Paulo; Teletrabalho; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A leading digital marketing firm in São Paulo is seeking a Retention & Lifecycle Marketing Associate. This role focuses on optimizing email and SMS marketing programs and enhancing customer relationships. The ideal candidate has over 5 years of experience in digital marketing, especially in DTC environments, and is proficient in Klaviyo, Shopify, and Google Analytics. Flexible working hours and a fun culture await you.

Serviços

Competitive salary paid in USD

Flexible PTO

Flexible working hours

All necessary tools and resources

Fun and fast-moving culture

Qualificações

• 5+ years of digital marketing experience with a focus on email/SMS retention.
• Proven experience in high-growth DTC brands like retail, apparel, or CPG.
• Detail-oriented with strong project management skills.

Responsabilidades

• Own day-to-day execution and optimization of email and SMS campaigns.
• Manage a robust campaign calendar and coordinate with teams.
• Analyze channel performance for actionable insights.

Conhecimentos

Digital marketing experience

Email/SMS retention

Analytical skills

Project management

Interpersonal communication

Ferramentas

Klaviyo

Shopify

Wunderkind

Google Analytics

Descrição da oferta de emprego

At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh first and sell second. Our mothers don’t always approve of what we do, but the millions of people we’ve entertained over the years do.

We’re looking for a strategic, entrepreneurial Retention & Lifecycle Marketing Associate to help us deepen relationships with our customers and drive long-term growth. You’ll be responsible for executing and optimizing our email and SMS marketing programs, collaborating with creative and digital teams to enhance the customer experience, and supporting broader retention initiatives and experimentation across channels.

This is a high-impact individual contributor role for someone who thrives in fast-paced DTC environments, loves digging into data, and knows how to bring ideas to life with precision and speed.

What You’ll Do

Email & SMS Marketing

• Own day-to-day execution and optimization of all email and SMS campaigns using Klaviyo and Wunderkind
• Develop segmentation, flows, and automation strategies to improve retention and drive revenue
• Partner with Creative to brief, review, and refine messaging that aligns with our voice and goals
• Implement A/B tests and performance enhancements to boost open rates, CTOR, and conversions
• Ensure deliverability, compliance, and legal adherence for both channels

Retention Strategy & Project Management

• Manage a robust campaign calendar, coordinating with Merch, Creative, and Digital Product teams
• Help execute and project manage homepage updates, lifecycle experiments, and new retention channel tests
• Maintain strong relationships with external vendors (e.g. ESPs, SMS partners, freelancers)
• Identify customer lifecycle gaps and propose solutions rooted in data

Data & Reporting

• Analyze channel performance and provide actionable insights to optimize campaign effectiveness
• Maintain dashboards and take ownership of interpreting and applying findings
• Surface opportunities to improve customer engagement, drive second purchases, and reduce churn

Cross-Functional Collaboration

• Work closely with Creative (copy/design) to deliver on-brand, high-converting messaging
• Collaborate with Merch and Digital Product to ensure alignment across product pushes and onsite experience

Bring a customer-first mindset to cross-team conversations, advocating for relevance and clarity in every touchpoint.

Qualifications

• 5+ years of digital marketing experience with a strong focus on email/SMS retention
• Proven in-house experience at one or more high-growth DTC brands (retail, apparel, CPG preferred)
• Expert in Klaviyo and comfortable working with tools like Shopify, Wunderkind, and Google Analytics
• Analytical and resourceful — you can interpret data, build a brief, and ship improvements without hand-holding
• A self-starter who surfaces problems and offers solutions
• Detail-oriented with strong project management skills
• Comfortable giving and receiving feedback, collaborating cross-functionally, and working quickly under pressure
• Passionate about customer experience and always looking for ways to improve every step of the journey

Benefits

• Competitive salary paid in USD
• Flexible PTO (no accrual required)
• Flexible working hours — get your work done and drive results
• All the tools and resources you need to succeed
• A fun, fast-moving culture that values curiosity, creativity, and ownership