Product Marketing Manager

Firstbase.Io; São Paulo; Híbrido; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading tech company is seeking a Product Marketing Manager to oversee inbound marketing strategies, optimize customer acquisition, and boost product revenue. The ideal candidate will have over 5 years of experience in product marketing, excellent writing skills, and a background in B2B marketing focused on startups. This role offers a competitive salary, hybrid work environment with flexibility, and substantial health benefits. Join us to help founders succeed around the globe.

Serviços

21 days of PTO + birthday off

Health insurance reimbursements

Flexible work setup stipend

Learning and development stipend

Annual bonuses accounting for 10% of OTE

Qualificações

• 5+ years of experience as a Product Marketing Manager or similar role.
• Native English speaker with exceptional writing skills.
• Experience in multi-product B2B marketing focused on startups.

Responsabilidades

• Develop strategies for customer growth, acquisition, and retention.
• Measure and optimize marketing campaigns across channels.
• Manage the acquisition funnel and user adoption.

Conhecimentos

Content marketing

Strategic growth and acquisition

Data analysis

Team collaboration

Excellent writing

Customer-first mentality

Ferramentas

Hubspot

Salesforce

Descrição da oferta de emprego

About the role

We are looking for a Product Marketing Manager to take full responsibility for our inbound marketing strategies and product positioning including social media, landing pages, blogs, and lead generation.

This person will work in partnership with the Business Lead and lead the execution of testing strategies to grow product revenue with the internal customer base and new prospects.

What’s Firstbase.io ?

Firstbase is building an all‑in‑one Company OS to help define how founders across the globe launch, manage, and grow their businesses.

More than ten thousand founders from over a hundred countries have used our incorporation product, Firstbase Start, to launch their startups.

For many founders, "firstbase.io" has become what they type into their address bars when they think about incorporating a business.

We are backed by Y Combinator & our team, investors, and advisors include people from Apple, Gusto, Carta, Wise, Plaid, and many other great companies.

Why you should join

Firstbase is much more than just incorporation.

Our team is dedicated to building products & solving some of the startups' hardest problems, with particular focus on :

• Democratizing access to financial infrastructure
• Automating tasks every founder faces when running a business
• Making tools and resources more accessible to everyone, everywhere
• Building integrated solutions for founders and removing friction
• Delivering opportunity to traditionally overlooked founders and companies
• Democratizing access to knowledge

Join us on a mission to help more companies succeed!

Who are we looking for

We are looking for risk takers with diverse experience able to provide fearless feedback.

You will have the following duties

• Work with business lead to come up with a strategy for customer growth, acquisition, and retention;
• Measure and optimize the content marketing campaigns across various channels;
• Manage the acquisition funnel;
• Enable the growth & adoption of Firstbase.io's products within our existing user base and external channels;
• Assist with product launches and sales structuring for the strategy to identify market needs and customer personas in different industries;
• Aggregate and vet user feedback to drive meaningful recommendations and insights for the business lead.

You should meet the following requirements

• 5+ years of experience as a Product Marketing Manager, Performance Marketing, or Growth Marketing;
• Are an excellent writer (one of the best in the world!) and a native English speaker;
• Experience in Tech B2B multi-product marketing (focusing on founders / startups) is highly required;
• Excellent communication skills : collaborate effectively across internal teams and with external partners;
• High integrity and a customer-first mentality;
• Analytical background : you can investigate and understand data to drive action and results;
• Have worked with a marketing automation system (Hubspot, Salesforce, or similar) and performance marketing in the past;
• Self-starter mindset.

Some perks you might enjoy

Competitive salary & equity

We lean on some of the best market data to ensure that we offer the most competitive compensation.

Hybrid work environment

We work both remotely & from our offices in New York City in São Paulo - optimizing for collaboration while providing flexibility to team members.

• 21 days of PTO + birthday off

We offer flexibility to allow people to relax and recharge whenever they need it.

Build your ideal work setup

We understand that how you work is extremely important, so we provide a stipend to set yourself up for success here at Firstbase.

Health benefits

Firstbase offers health insurance reimbursements to both US and international employees

Learning & development

We provide a stipend together with resources to help people grow and develop in their careers.

Amazing annual bonuses

Every team at Firstbase has a bonus structure which usually accounts for 10% of OTE.