Product Marketing Manager

Netcracker Technology; São Paulo; Híbrido; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading technology company in São Paulo is seeking an experienced Product Marketing Manager to enhance product positioning and deliver key marketing materials. The ideal candidate should have at least 6 years in product marketing within the IT or telecom sectors along with strong BSS solutions knowledge. This role involves collaboration with various teams, creating compelling marketing content, and conducting market research to align products with customer needs. Hybrid work mode is available.

Qualificações

• Minimum 6 years of experience in product marketing within the IT or telecom sectors.
• Strong understanding of BSS solutions and customer experience.
• Proven ability to craft tailored marketing messages.

Responsabilidades

• Develop and refine product positioning and USPs.
• Create compelling marketing content and materials.
• Conduct market research to identify trends and needs.

Conhecimentos

Product Marketing

Market Research

Compelling Marketing Content Creation

Collaboration

Leadership

Fluent in English

Formação académica

B.A. or B.S. in Computer Science or related technical discipline

B.A. or B.S. in Marketing or related discipline

Descrição da oferta de emprego

About the role

We are looking a Product Marketing Manager, this position will provide situational expertise to guarantee strong positioning within the opportunity and deliver regular input into development of pre-baked product marketing and pre-sale materials world wide.

Rol & Responsibilities

• Develop and refine product / solution positioning and unique selling propositions (USPs) to differentiate offerings in the market.
• Create compelling marketing content and materials, including pre-sales presentations, case studies, whitepapers, and website copy, to effectively communicate product value.
• Collaborate with the strategic marketing team and leading analytical agencies (e.g., Gartner, GlobalData, Omdia, IDC) to drive market insights and industry visibility.
• Lead product marketing initiatives to ensure successful product launches within the company’s portfolio.
• Conduct market research and competitor analysis to identify target audiences, market trends, and customer needs, shaping product development and messaging strategies.
• Partner with development and product management teams to promote new product functionality and ensure alignment with market demands.
• Provide active leadership within the product marketing team, fostering cross-department collaboration to drive business objectives and product success.

Required Experience

• Minimum 6 years of experience in product marketing within the IT or telecom sectors
• Strong understanding of BSS solutions, including Marketing, Sales, Customer Care, Charging, Billing, and Customer Experience
• Proven ability to craft and deliver tailored marketing messages and content for diverse target audience segments
• Proven experience in leading projects and supervising and guiding the work of others.
• Proven experience collaborating with sales, presales, event marketing, R&D, and product management teams
• Fluent (C1 or C2) proficiency in English
• Availability to work in Hybrid mode from our local offices

Education

• B.A., B.S., or higher in Computer Science, Computer Engineering, or related technical discipline
• B.A., B.S., or higher Marketing or related discipline