Pr & Communications Manager - H&M Brazil

H&M; São Paulo; Presencial; BRL 70.000 - 90.000; Tempo integral

Resumo da oferta

A leading fashion retailer is seeking a PR & Communications Manager to enhance its brand presence in São Paulo, Brazil. The successful candidate will be responsible for strategic communication planning, media relations, and building a strong community around the brand. Candidates should have at least 5 years of experience in PR or communications, with fluency in English and Portuguese. This full-time position involves setting local strategies aligned with global objectives and managing a team for effective execution.

Qualificações

• Minimum 5 years' experience in PR/Communications.
• Proven crisis management skills.
• Deep knowledge of local media.

Responsabilidades

• Set strategies and goals based on market insights.
• Collaborate with Marketing to enhance brand visibility.
• Manage PR activities to elevate brand reputation.
• Build strong local communication plans.

Conhecimentos

Strategic communication planning

Media relations

Crisis management

Relationship building

Analytical mindset

Fluent English

Fluent Portuguese

Formação académica

Communication degree / relevant qualification

Descrição da oferta de emprego

Company Description

At H&M Group, we are here to inspire people around the world to express their personality through fashion and design by making a more sustainable lifestyle exciting and accessible for everyone - regardless of style or budget.

Mission & Goals

To get there, we have set the

• Goals for People, Planet and Growth, ensuring that we can continue leading our industry towards a sustainable future and creating long-term profitable growth.
• In the coming years we focus on elevating the full H&M experience in the eyes of the consumers through Product, Experience and Brand, guided by our Brand Plan.

Do you want to be part of making us succeed?

Position

We are now hiring a PR & Communications Manager – H&M Brazil for our upcoming opening in Brazil.

Brazil will become the newest market within region Southern Hemisphere and during the first years it is important to understand, secure and build a relevant customer experience and a strong brand community.

The market has great growth potential, and you will work closely with the local and regional team to achieve results in a fast-paced environment.

As a PR & Comms Manager you contribute to added customer value, a strong brand and increased fashion perception by managing and leading the PR & Comms team in accordance with H&M values, standards & policies.

Job Description

Key Responsibilities

General

• Based on insights from the market and with H&M's customer and brand in focus, set goals, priorities and localized strategies to meet the global and regional overall objectives, both short and long term.
• Ensure close collaboration with Customer Activation & Marketing, making sure that we optimize the possibility to leverage on earned media, amplify brand visibility, and create a strong local community with loyalty and desire for the H&M brand.
• Provide input, challenge assumptions, and support PR & communication activities on market level to elevate brand reputation and recognition.
• Take proactive responsibility for ensuring that communications activities and organizational set up covers current and future sales market needs, including ongoing risk assessment.
• Identify and cultivate talent within the team to build a diverse and future-ready organization, ensuring the team's growth and alignment with H&M's vision.
• Promote a culture of collaboration and support within the team, both regionally and globally.

Media Relations

• Build, strengthen and protect the H&M brand by trustworthy communication.
• Focus on proactive Media Relations and Public Affairs activities to support regional and global objectives.
• Crisis Management, support, guide and coordinate when needed.

Internal Communications

• Ensure a strong local communication plan that can work effectively on sales market level with few adaptations.

Brand & Fashion PR

• Implement global strategies with local adaptations to ensure relevance and effective brand building to elevate the brand whilst optimizing results.
• Responsible for local fashion PR activities together with the Showroom Team.
• Generate meaningful relationships and events with key influencers within the region, mapping community niches and strategy.
• Partner with local media for fashion placements, shoots, and productions with stylists.
• Overall responsible to secure fashion press releases and content, incl. proof reading and translations with communication specialist & press officer.

Key Qualifications

• A communication degree / relevant qualification.
• At least 5 years' experience from similar positions within or directly related to PR / Communications.
• Proven strategic communication planning, media relations and issues / crisis management skills.
• You have a strategic and analytical mindset with strong planning and prioritizing skills.
• You understand synergies between owned, paid & earned media.
• You have excellent communication skills, including fluent written and spoken English and Portuguese.
• You are an excellent relationship builder.
• You are a self-starter, able to identify key placement opportunities and new projects that will elevate the H&M Brand.
• Proven track record in creating movement in brand perception through PR & communications activities.
• Deep knowledge and experience of working with local media (fashion & corporate).
• Having a good network with journalists, stylists and influencers is an advantage.
• Previous experience from managing teams in a competitive environment is a given.
• Experienced buyer of media, event and creative services.

Additional Information

This is a full-time position and will be based in São Paulo, Brazil and will reports to the Marketing & Communications Manager for Brazil.