Paid Search Freelancer (Req. English)

Spheric; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading digital marketing agency in São Paulo is looking for a Paid Search Specialist to manage Google Ads campaigns. This role requires proven experience with successful campaigns and a strong understanding of PPC strategies. Candidates must demonstrate excellent analytical skills and the ability to optimize ad performance. This position offers the chance to work closely with clients and drive impactful marketing results through digital channels.

Qualificações

• Proven experience managing successful Google Ads campaigns with measurable results.
• Expertise in Google Ads, Google Analytics, and Google Tag Manager.
• Strong analytical skills and experience with data-driven optimization.

Responsabilidades

• Plan, create, and manage Google Ads campaigns.
• Conduct thorough keyword research.
• Develop compelling ad copy and optimize creatives.
• Allocate and manage client budgets.
• Use tracking tools to monitor campaign performance.
• Implement A/B tests for ads and landing pages.
• Continuously optimize campaigns for performance.
• Generate performance reports for clients.
• Collaborate with growth managers.
• Stay updated with Google Ads best practices.

Conhecimentos

Google Ads

Google Analytics

Keyword research

Data-driven optimization

A/B testing

Ferramentas

Google Tag Manager

SEMrush

Ahrefs

Descrição da oferta de emprego

Overview

Chief Detective is looking for an ambitious and driven online marketer to help our clients—fast-growing startups and large retail companies—scale revenue and acquisition aggressively via paid digital channels.

We’re a top agency on Meta, and are actively expanding our capabilities across channels.

Chief Detective specializes in e-commerce and works with direct-to-consumer (DTC) brands in apparel, beauty, lifestyle, and more.

Representative clients include Jenni Kayne, Ursa Major, Merit Beauty, Frank & Eileen, and TOMS Shoes.

Job Summary

As a Paid Search Specialist, you will be responsible for the creation, implementation, and ongoing optimization of Google Ads campaigns for our clients.

You’ll collaborate closely with clients to deliver data-driven, performance-focused strategies.

The ideal candidate has a proven track record of managing successful PPC campaigns, a deep understanding of Google Ads best practices, and the ability to work in a fast-paced environment.

Key Responsibilities

• Campaign Strategy & Execution: Plan, create, and manage Google Ads campaigns across Search, Shopping, Performance Max, Demand Gen, YouTube.
• Keyword Research: Conduct thorough keyword research to identify high-converting keywords, negative keywords, and opportunities for campaign expansion.
• Ad Copywriting: Develop compelling, relevant ad copy and optimize ad creatives for improved performance and click-through rates (CTR).
• Budget Management: Allocate and manage client budgets to maximize return on ad spend (ROAS) while ensuring campaigns remain within budget constraints.
• Performance Tracking: Use Google Analytics, Google Tag Manager, and other tracking tools to monitor and report on campaign performance.
• A/B Testing: Implement A/B tests for ads, landing pages, and bidding strategies to improve overall campaign effectiveness.
• Optimization: Continuously optimize campaigns for performance, including adjusting bids, refining targeting, and improving ad relevance.
• Reporting: Generate weekly, monthly, and quarterly performance reports for clients and internal stakeholders, offering insights and recommendations for improvement.
• Client Communication: Collaborate with growth managers to ensure clients are kept up-to-date with campaign progress and key performance metrics.
• Stay Updated: Keep up-to-date with Google Ads best practices, algorithm changes, and new features, and apply this knowledge to optimize campaigns.

Requirements

• Proven experience managing successful Google Ads campaigns with measurable results.
• Expertise in Google Ads, Google Analytics, and Google Tag Manager.
• Proficient in keyword research and tools like Google Keyword Planner, SEMrush, or Ahrefs.
• Strong analytical skills and experience with data-driven optimization.
• Excellent written and verbal communication skills.
• Ability to manage multiple accounts and campaigns simultaneously.
• Experience with A/B testing and conversion rate optimization (CRO) is a plus.
• Google Ads certification is preferred.

Preferred Qualifications

• 3+ years of experience managing PPC campaigns for an ad agency or in-house.
• Experience with other PPC platforms (e.g., Bing Ads, Facebook Ads) is a plus.
• Familiarity with landing page design and optimization for conversions.
• Strong organizational skills and attention to detail.
• Ability to work in a team-oriented, fast-paced environment.