Media Buyer

[2URN] Marketing; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A performance marketing agency is seeking a Senior Media Buyer specialized in roofing and home renovation. The role demands expertise in managing video campaigns across social platforms with a focus on full-funnel optimization. Candidates must have at least 3 years of experience in paid social marketing, particularly in the home renovation sector. This position offers competitive compensation and aims to scale rapidly with a growing client base.

Serviços

Competitive base pay

Performance-based growth opportunities

Long-term role potential

Qualificações

• 3+ years managing paid social campaigns.
• Direct experience in home renovation or roofing marketing.
• Proven results using video ads, primarily on Meta.
• Strong understanding of lead quality.

Responsabilidades

• Build and launch video campaigns for roofing clients.
• Run TOF video ads for awareness and demand creation.
• Optimize ad performance analyzing hooks and messaging.
• Provide clear campaign updates and protect agency reputation.

Conhecimentos

Campaign execution

Video advertising

Funnel optimization

Client communication

Descrição da oferta de emprego

Senior Media Buyer – Home Renovation / Roofing (Video-First) Location

Remote

Full-time

About Us

We're a lean, A1 performance marketing team serving 30+ roofing contractors across the U.S., and we're scaling aggressively to 100+ clients.

No bloated layers. No politics. No babysitting.

We specialize in video-driven paid media systems that generate booked appointments and signed jobs for roofing and home renovation businesses. If you don't understand contractors, sales cycles, and how to turn ads into revenue — this is not the role for you.

If you do — you'll have autonomy, trust, and real impact.

The Role (Read Carefully)

We're hiring a Senior Media Buyer who can own campaign execution end-to-end for roofing and home renovation clients.

This is not a "strategy-only" role.

This is not a "just launch ads and wait" role.

• Set up
• Launch
• Optimize
• Scale

Video-first paid media systems across TOF / MOF / BOF.

You must understand how contractors think, how homeowners buy, and how to turn attention into booked jobs.

Core Responsibilities

1. Campaign Setup & Launch

Build and launch Meta (Facebook / Instagram) video campaigns for roofing & home renovation clients

Structure accounts cleanly (TOF / MOF / BOF separation)

Implement proper tracking, events, and reporting

QA everything before launch — no sloppy work

2. Funnel Ownership (TOF → MOF → BOF)

You must know how to :

• Run TOF video ads for awareness and demand creation
• Build MOF retargeting (video views, engagement, site traffic)
• Execute BOF conversion campaigns (lead forms, landing pages, booked calls)
• Diagnose where funnels break and fix them fast

3. Video Ad Performance Optimization

Analyze hooks, angles, creatives, and messaging

Kill losers fast, scale winners responsibly

Give clear feedback on what video content is needed to improve results

Understand what works specifically in roofing & home renovation

4. Client Readiness & Professional Conduct

You don't talk like a marketer — you talk like a business operator

Campaign updates are clear, calm, and confident

You understand contractor economics (job size, close rates, seasonality)

You protect the agency's reputation at all times

Required Experience (Non-Negotiable)

You must have :

• 3+ years managing paid social campaigns
• Direct experience in home renovation or roofing marketing
• Proven results using video ads (Meta primarily)
• Experience running full-funnel paid media systems
• Strong understanding of lead quality, not just CPL

Ability to work independently without hand-holding

If you've never marketed roofing, remodeling, windows, HVAC, solar, or similar trades — don't apply.

Who You Are

• Tactical, fast, and detail-oriented
• Calm under pressure
• Takes ownership and responsibility
• Doesn't make excuses — fixes problems
• Understands that performance > opinions
• Wants to grow with a team scaling hard

This Role Is NOT For You If :

• You need constant direction
• You blame platforms instead of fixing campaigns
• You don't understand contractors or local service businesses
• You want a "chill" role instead of a high-performance one

Compensation

• Competitive base pay (based on experience)
• Performance-based growth opportunities
• Long-term role as we scale to 100+ clients
• High performers will be rewarded. Period.