Marketing Manager

Go Offer; Belo Horizonte; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A dynamic tech company in Belo Horizonte is seeking a Growth Marketing Manager to drive the marketing function. This role involves developing strategies, managing a cross-functional team, and driving company growth through effective lead generation and analytics. The ideal candidate has experience in EdTech or SaaS, with a proven track record in B2C marketing and strong analytical skills. This position offers opportunities for significant impact and growth.

Qualificações

• 2+ years of experience in EdTech or SaaS.
• Strong understanding of educational/SaaS marketing funnels.
• Experience managing marketing teams for 1+ year.

Responsabilidades

• Build and oversee marketing strategy, managing the marketing team.
• Plan and host webinars and educational events.
• Track and optimize marketing channels and campaigns.

Conhecimentos

B2C marketing experience in career / learning segments

Email marketing (Klaviyo, SendGrid, or similar)

Analytics skills (Google Analytics, Amplitude, Mixpanel)

Experience with performance metrics and ROI-oriented marketing

SMM + paid advertising experience

Ability to prioritize and multitask

Experience designing customer journey maps

Chatbots and automation funnels experience

Building content-based nurturing funnels

Knowledge of U.S. / EU job markets

Formação académica

Experience in EdTech or SaaS — 2+ years

High-growth startup experience

Ferramentas

Webflow

Figma

Notion

Descrição da oferta de emprego

About the Role

We are looking for an experienced Growth Marketing Manager who will become a strategic partner to the CEO and take full ownership of the marketing function.

You will be the key person responsible for building the marketing strategy, managing the team, and driving company growth.

Key Areas of Responsibility

• Cross-functional marketing team leadership
• Manage a team of SMM specialists, media buyers, email marketers, and content creators
• Create clear briefs and tasks for designers and copywriters
• Coordinate workflows between Marketing ↔ Sales ↔ Product
• Ensure quality and timely execution across all marketing activities
• Content strategy & production
• Develop and oversee the content strategy across all channels
• Lead the creation of client case studies (we have 100+ success stories!)
• Adapt marketing and educational content for new markets (EU, US)
• Maintain a consistent tone of voice and content quality
• Growth & lead generation
• Plan and host webinars and educational events
• Launch email sequences, tripwires, and marketing funnels
• Set up chatbot automation flows (Telegram, website)
• Build partnerships and collaborations to scale lead generation
• Analytics & optimization
• Track channel performance, CAC, CPL, and funnel metrics
• Calculate campaign ROI and conversion improvements
• Optimize active campaigns to improve CAC, LTV and retention
• Build and refine CJMs and conversion funnels

Context & Challenges

Current situation

• Marketing team exists, but execution lacks consistency — we need a system
• Sales launched in Europe (Finland, Germany) — marketing needs localization
• Sales launched for English-speaking U.S. audiences — marketing must adapt
• We have 100+ client case studies and podcast episodes ready for marketing use

Challenges you will help solve

• Content
  • No consistent content production framework
  • Client case studies are produced irregularly
  • Need adaptation for new markets
  • Content quality must be stabilized and elevated
• Processes
  • Team accountability and task ownership must be improved
  • Need transparent metric tracking for optimization
  • No unified coordination between Marketing ↔ Sales
• Scaling
  • Growth goal : 3× in 6 months
  • Expansion into new markets (Finland, Germany)
  • Strengthening position in the U.S.
  • Channel diversification and testing

What You Will Do

• Strategy & Leadership (30%)
  • Build quarterly / monthly / weekly marketing plans
  • Manage and mentor SMM, email, and paid traffic teams
  • Write briefs and task descriptions for creatives and specialists
  • Run regular syncs with team and stakeholders
  • Prioritize initiatives and ensure deadlines are met
• Content & Creative (25%)
  • Develop content strategy for SMM, email, webinars, landing pages
  • Lead the production of case studies and educational content
  • Work with designers and copywriters: briefs, quality review
  • Adapt content for different audiences and markets
  • Maintain a unified tone of voice
• Lead Generation & Funnels (25%)
  • Plan and execute webinars end-to-end
  • Launch email campaigns, tripwires, and automated funnels
  • Build and optimize chatbot logic and conversion flows
  • Develop partnerships, media placements, and collaborations
  • Build CJMs and warming funnels
• Analytics & Optimization (20%)
  • Analyze key metrics (CAC, CPL, conversions, ROI)
  • Produce channel and campaign performance reports
  • Optimize existing marketing activities based on data
  • Test new channels and hypotheses
  • Work with analytics tools (GA, CRM, marketing platforms)

Requirements

Must Have

• Experience in EdTech or SaaS — 2+ years
• Strong understanding of how educational / SaaS funnels work
• B2C marketing experience in career / learning segments
• Experience with performance metrics and ROI-oriented marketing
• High-growth startup experience
• Ability to work in a fast-changing environment
• Skilled in prioritization and multitasking
• Experience contributing to 2x–3x growth
• Marketing team management — 1+ year
• Ability to assign and brief tasks clearly
• Coordination of cross-functional stakeholders
• Delegation and performance oversight
• Tools & technical marketing skills
• Email marketing (Klaviyo, SendGrid, or similar)
• Chatbots and automation funnels
• Analytics (Google Analytics, Amplitude, Mixpanel)
• SMM + paid advertising experience
• Webflow / Figma / Notion for content collaboration
• CJM & funnel expertise
• Experience designing customer journey maps
• Building content-based nurturing funnels
• Understanding of CAC, LTV, ROMI, conversion metrics

Strong Plus

• Experience running webinars and online events
• Copywriting and editing skills
• Knowledge of U.S. / EU job markets
• Experience using LinkedIn for lead generation
• Background in mission-driven or social impact projects