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A global tire manufacturing company seeks a Marketing Analyst in Central Brazil. Your responsibilities will include developing communication plans, managing advertising campaigns across digital and traditional channels, and analyzing market trends. The ideal candidate will have a bachelor's degree in marketing or a related field, and at least 1-2 years of experience. Strong analytical skills, proficiency in SAP and Excel, and intermediate English skills are required. Join us to shape brand strategies and drive customer engagement.
As a Marketing Analyst, you will support the development and execution of communication plans to build, manage, and maintain the brand image in alignment with regional guidelines. You’ll implement institutional advertising and commercial campaigns across digital and traditional channels, assist with expansion planning, and serve as a key link between marketing and the sales force to ensure market insights flow effectively. This role also involves analyzing market trends, monitoring competitor actions, designing sell-out programs to boost channel productivity, and supporting after-sales initiatives to strengthen customer loyalty.
Goodyear is one of the world’s largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state‑of‑the‑art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to Goodyear.com. Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.