Lead Video Ad Copywriter

Launch Potato; Teletrabalho; BRL 728.000; Tempo integral

Resumo da oferta

A dynamic digital media company in Brazil is looking for a performance marketing copywriter to lead its brand writing strategy across multiple digital platforms. The ideal candidate has 4–6 years of experience in copywriting with a strong portfolio and proven leadership in managing writers. This role offers opportunities for career advancement, a flexible remote work environment, and a culture that values diversity and inclusion. The salary is up to $135,000 per year with profit-sharing included.

Serviços

Profit-sharing bonus

Career advancement opportunities

Flexible remote work environment

Qualificações

• 4–6 years of performance marketing copywriting experience with a strong portfolio.
• 2+ years of experience in a creative leadership role managing writers.
• Deep understanding of direct response principles and consumer psychology.

Responsabilidades

• Own the brand writing strategy across all paid media channels.
• Oversee the performance of copy across paid social, search, and display.
• Analyze campaign data to identify top‑performing messaging patterns.

Conhecimentos

Performance marketing copywriting

Campaign optimization

Analytical mindset

Creative leadership

Descrição da oferta de emprego

Employer Industry: Digital Media

Why consider this job opportunity

• Salary up to $135,000 per year
• Profit‑sharing bonus included in the compensation package
• Opportunity for career advancement and growth within a high‑performance culture
• Flexible remote work environment with a global team
• Chance to lead and innovate in performance marketing copywriting
• Commitment to diversity, equity, and inclusion in the workplace

What to Expect (Job Responsibilities)

• Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning
• Oversee the performance of copy across paid social, search, display, and programmatic channels
• Analyze campaign data to identify top‑performing messaging patterns and guide ongoing optimizations
• Lead the development of compelling video scripts that drive performance and meet compliance standards
• Manage a network of freelance writers and collaborators, ensuring high throughput and quality control

What is Required (Qualifications)

• 4–6 years of performance marketing copywriting experience, with a strong portfolio of high‑performing ads
• 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
• Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
• Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
• High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube

How to Stand Out (Preferred Qualifications)

• Experience with developing copy for various digital platforms and media formats
• Familiarity with compliance requirements in advertising and marketing
• Proven track record of driving significant improvements in campaign performance
• Strong network of freelance writers and creative contributors
• Experience in mentoring and training junior writers

#DigitalMedia #PerformanceMarketing #Copywriting #RemoteWork #CareerGrowth