Lead Generation Specialist

Remote Jobs; Brasil; Teletrabalho; BRL 371.000 - 468.000; Tempo integral

Resumo da oferta

A leading FinTech firm is hiring for a demand generation specialist with 5-7 years of B2B marketing experience. In this role, you will design and launch multi-channel campaigns, optimize content for lead generation, and utilize tools like HubSpot and Salesforce. The ideal candidate will possess strong analytical skills and a proven track record in meeting lead generation targets. This position offers a competitive salary and benefits, including an unlimited vacation policy.

Serviços

Competitive salary

Unlimited vacation policy

Stock options

Team-building activities and lunches

Qualificações

• 5-7 years of B2B lead generation or demand generation experience.
• Proven track record of meeting lead generation quotas.
• Deep understanding of B2B sales funnels.

Responsabilidades

• Design and launch multi-channel demand generation campaigns.
• Monitor and analyze key metrics to inform strategic decisions.
• Build and manage lead nurturing workflows using HubSpot.

Conhecimentos

B2B lead generation

Demand generation

Data analysis

Campaign management

Formação académica

Bachelor's degree in Marketing or Business

Ferramentas

HubSpot

Salesforce

Google Ads

LinkedIn Ads

Descrição da oferta de emprego

Employer Industry: FinTech

Why consider this job opportunity

• Salary up to $88,000
• Competitive salary and stock options
• Unlimited vacation policy for work-life balance
• Opportunity to work in a fast-paced start-up environment with experienced industry leaders
• Culture focused on collaborative, data-driven success with quarterly team-building activities and monthly lunches
• Chance to make a measurable impact while diving deep into the latest technologies

What to Expect (Job Responsibilities)

• Design and launch multi-channel demand generation campaigns across email, social media, and content syndication platforms
• Create compelling gated content and continuously optimize landing pages, forms, and conversion paths
• Build and manage sophisticated lead nurturing workflows and drip campaigns using HubSpot and Salesforce
• Execute and optimize ad campaigns across Google Ads, LinkedIn, and other relevant platforms
• Monitor and analyze key metrics, creating detailed reports that demonstrate ROI and inform strategic decision-making

What is Required (Qualifications)

• Bachelor's degree in Marketing, Business, or related field (MBA a plus)
• 5-7 years of B2B lead generation or demand generation experience
• Proven track record of meeting lead generation quotas and cost-per-lead targets
• Deep understanding of B2B sales funnels and lead qualification processes
• HubSpot power user with experience in Salesforce for lead tracking

How to Stand Out (Preferred Qualifications)

• Experience in SaaS, FinTech, or complex B2B sales environments
• Marketing automation certifications (HubSpot, Google Ads, LinkedIn)
• Advanced project management and campaign coordination abilities
• Knowledge of landing page builders and basic HTML/CSS
• Proficiency in data analysis and reporting with Excel/Google Sheets

#FinTech #LeadGeneration #MarketingAutomation #CareerOpportunity #B2BMarketing

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