Growth & Lead Generation Specialist

Coface Group; São Paulo; Híbrido; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A global trade solutions company based in São Paulo is seeking an experienced lead generation and digital marketing specialist. You will develop strategies for B2B lead generation and manage all aspects of the sales funnel. Ideal candidates should hold a Bachelor’s degree with significant experience and a strong understanding of SEO, SEM, and campaign management. This position offers a hybrid working model with opportunities for career advancement in a supportive environment.

Serviços

Inclusive work environment

Career opportunities for growth

Hybrid working model

Qualificações

• 5–6 years of experience in lead generation and digital marketing.
• Strong knowledge of SEO, SEM, Google Ads and campaign management.
• Strategic mindset with a results-driven approach.

Responsabilidades

• Develop and execute B2B lead generation strategies.
• Manage the sales funnel prior to customer acquisition.
• Conduct market analysis to identify key segments and trends.
• Collaborate with marketing and sales teams to support lead conversion.

Conhecimentos

Lead generation

Digital marketing

Market analysis

SEO knowledge

SEM knowledge

Campaign management

CRM tools

Proactive attitude

Advanced English

Intermediate Spanish

Formação académica

Bachelor’s degree in Marketing or Business Administration

Postgraduate/Specialization in Digital Marketing or Business

Ferramentas

Google Ads

LinkedIn Ads

Descrição da oferta de emprego

Contract type (job boards) : Permanent contract

Company Description At Coface, we make trade happen everyday. Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world. With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting‑edge technology, innovation and a deep understanding of the global economy. Joining Coface means being part of a close‑knit international organization, where your ideas matter.

We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions. Shape the future of trade with us.

Join our Happeners!

What You’ll Do

• Develop and execute B2B lead generation strategies aligned with business goals
• Manage the sales funnel prior to customer acquisition
• Conduct market analysis to identify key segments and trends
• Plan and optimize multi‑channel campaigns using marketing automation and CRM tools
• Qualify and nurture leads through personalized communication and relevant content
• Collaborate with marketing and sales teams to support lead‑to‑customer conversion
• Monitor KPIs and provide performance reports
• Manage campaign budgets and optimize paid digital channels (Google Ads, LinkedIn Ads)

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related fields
• Postgraduate / Specialization in Digital Marketing or Business (preferred)
• 5–6 years of experience in lead generation and digital marketing
• Strong knowledge of SEO, SEM, Google Ads, social media, and campaign management
• Strategic mindset, results‑driven, proactive, and dynamic
• Advanced English | Intermediate Spanish

Additional Information

Hybrid working model: 2 days in the office

Inclusive work environment, where we support and help employees grow

Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field