Growth & Lead Generation Specialist

Coface; São José dos Campos; Híbrido; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A global leader in credit insurance is seeking a Lead Generation Specialist in São José dos Campos, Brazil. You will develop and execute B2B lead generation strategies, manage the sales funnel, and collaborate with teams to ensure customer acquisition. The ideal candidate holds a Bachelor's degree in Marketing or related fields and has over 5 years of experience in digital marketing. This full-time position offers a hybrid working model and various career opportunities.

Serviços

Health care

Career opportunities

Inclusive work environment

Qualificações

• 5+ years of experience in lead generation and digital marketing.
• Strong knowledge of SEO, SEM, Google Ads, social media, and campaign management.
• Advanced English and Intermediate Spanish.

Responsabilidades

• Develop and execute B2B lead generation strategies.
• Manage the sales funnel prior to customer acquisition.
• Conduct market analysis to identify key segments and trends.
• Plan and optimize multi-channel campaigns.
• Qualify and nurture leads through personalized communication.

Conhecimentos

Sales Experience

B2B Sales

Marketing

Time Management

Cold Calling

Formação académica

Bachelor's degree in Marketing or Business Administration

Postgraduate/Specialization in Digital Marketing or Business

Descrição da oferta de emprego

What Youll Do :

• Develop and execute B2B lead generation strategies aligned with business goals
• Manage the sales funnel prior to customer acquisition
• Conduct market analysis to identify key segments and trends
• Plan and optimize multi-channel campaigns using marketing automation and CRM tools
• Qualify and nurture leads through personalized communication and relevant content
• Collaborate with marketing and sales teams to support lead-to-customer conversion
• Monitor KPIs and provide performance reports
• Manage campaign budgets and optimize paid digital channels (Google Ads LinkedIn Ads)

Qualifications :

• Bachelors degree in Marketing Business Administration or related fields
• Postgraduate / Specialization in Digital Marketing or Business (preferred)
• 56 years of experience in lead generation and digital marketing
• Strong knowledge of SEO SEM Google Ads social media and campaign management
• Strategic mindset results-driven proactive and dynamic
• Advanced English Intermediate Spanish

Additional Information :

• Hybrid working model : 2 days in the office
• Inclusive work environment where we support and help employees grow
• Career opportunities : Opportunity to build your career (both locally and internationally) in a large global company one of the world leaders in its field
• Health care

What can we offer you :

• Hybrid working model : 2 days in the office
• Inclusive work environment where we support and help employees grow
• Career opportunities : Opportunity to build your career (both locally and internationally) in a large global company one of the world leaders in its field
• Health care

Remote Work : No

Employment Type : Full-time

Key Skills

• Sales Experience
• Door-to-Door Experience
• B2B Sales
• Time Management
• Marketing
• Cold Calling

  Experience : years

  Vacancy : 1