Digital Marketing Lead

Rm Staffing B.V.; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A staffing firm is seeking a results-driven Digital Marketing Specialist to lead their global digital marketing strategy. The role encompasses developing campaigns, optimizing lead generation funnels, creating impactful content, and improving SEO performance. Candidates should have a degree in Marketing or a related field and 3–5+ years of experience in digital marketing within B2B tech. Strong familiarity with tools like Google Ads and LinkedIn Ads is essential. This role is suited for self-motivated individuals comfortable in a remote-first environment.

Qualificações

• 3–5+ years of hands-on experience in digital marketing, ideally in B2B tech or IT services.
• Proven track record of building and optimizing multi-channel digital campaigns.
• Data-oriented mindset with a deep understanding of performance marketing and analytics.

Responsabilidades

• Develop and execute a full-funnel digital marketing strategy tailored to B2B tech services.
• Design and optimize conversion funnels to drive sales-qualified leads.
• Create and oversee high-impact content across digital touchpoints.
• Improve organic presence through advanced SEO strategies and monitor KPIs.
• Oversee website strategy and updates for optimal UX and lead capture.
• Explore digital partnerships and backlink-building strategies.

Conhecimentos

Digital marketing strategy

Lead generation

Content creation

SEO

Analytics

Copywriting

Formação académica

Bachelor's degree in Marketing or related field

Master's preferred

Ferramentas

Google Ads

LinkedIn Ads

Meta Ads Manager

PipeDrive

GA4

SEMrush

WordPress

Canva

Descrição da oferta de emprego

Overview

We are seeking a results-driven and highly creative Digital Marketing Specialist / Manager to lead and execute Reboot Monkey's global digital marketing strategy.

You will be responsible for building our brand presence, generating leads, increasing traffic, and supporting business development through targeted campaigns across various digital platforms.

Responsibilities

• Digital Strategy & Growth: develop and execute a full-funnel digital marketing strategy tailored to Reboot Monkey's B2B tech services; launch and manage performance campaigns across Google, LinkedIn, Meta, and other key platforms.
• Lead Generation & Conversion: design and optimize conversion funnels to drive sales‑qualified leads for enterprise clients and technical recruitment projects; work cross‑functionally with Sales, Talent Acquisition, and Operations teams to align on messaging and pipeline goals.
• Content & Brand Storytelling: create and oversee high‑impact content—blogs, social posts, newsletters, case studies, whitepapers, and more; ensure consistent brand voice, visual identity, and tone across all digital touchpoints.
• SEO, SEM & Analytics: improve our organic presence through advanced SEO strategies (technical + content‑based); plan and execute paid search / display / social campaigns with a focus on ROI; monitor KPIs and performance metrics using GA4, Pipedrive, Search Console, and SEMrush.
• Website Management & Optimization: oversee website strategy and updates (in collaboration with designers/developers) to ensure optimal UX, SEO, and lead capture; run A/B tests and CRO experiments to improve landing page performance.
• Partnerships, PR & Outreach: explore digital partnerships, guest posting, and backlink‑building strategies to expand brand reach.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (Master's preferred).
• 3–5+ years of hands‑on experience in digital marketing, ideally in B2B tech or IT services.
• Proven track record of building and optimizing multi‑channel digital campaigns.
• Strong command of tools such as Google Ads, LinkedIn Ads, Meta Ads Manager, PipeDrive, WordPress, GA4, SEMrush, Canva, or similar.
• Excellent copywriting and storytelling abilities with a keen eye for detail and design.
• Data‑oriented mindset with a deep understanding of performance marketing and analytics.
• Self‑motivated, proactive, and comfortable in an agile, remote‑first environment.

Expected Pay Range

Euros