Customer Retention Strategist

Common Thread Collective; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading marketing agency is seeking a Customer Retention Strategist to enhance client growth through data-driven recommendations and strategic guidance. The role demands strong analytical capabilities for creating retention forecasts and developing initiatives that maintain a high standard aligned with client objectives. Candidates should possess experience in email and SMS marketing, excellent communication and analytical skills, and willingness to work autonomously in a fully remote setup. This position offers a competitive salary and opportunities for career growth.

Qualificações

• At least 2 years hands-on experience in email and SMS marketing.
• Experience in retention marketing driving predictable revenue.
• Strong leadership, teamwork, and stakeholder management skills.

Responsabilidades

• Deliver retention forecasts using data insights.
• Advocate for CTC's retention methodology.
• Prepare and present performance updates to clients.

Conhecimentos

Fluent in English

Data analysis

Communication skills

Critical thinking

Leadership skills

Ferramentas

Google Sheets

Descrição da oferta de emprego

Customer Retention Strategist

Our Mission: To be able to say – "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price".

We are seeking a highly driven and performance-oriented Customer Retention Strategist to join our team.

In this position at Common Thread Collective (CTC), you will play a pivotal strategic role, guiding our clients toward durable, scalable growth.

Your core responsibility is to deliver steady and reliable revenue through retention-focused initiatives—using data-backed insights to build accurate forecasts, shape strategic direction, and ensure consistent performance.

You will act as a trusted advisor to clients across all areas of retention strategy, communicate the rationale behind decisions, and advocate for CTC's unique retention methodology.

You will lead with precision and purpose, ensuring every initiative meets the highest standard and aligns tightly with client objectives.

What We Look For

• Autodidact: Naturally curious and able to absorb information quickly and effectively, seeking and incorporating feedback without constant direction.
• Unimpeachable Character: Consistently honest, self-aware, and takes full ownership of outcomes without a victim mindset.
• Competitive Greatness: Performs at best in high-pressure situations, demonstrates determination, adapts to change, and brings passion for work.

Minimum Experience: At least 2 years hands-on experience in email and SMS marketing, and at least 2 years retention-marketing experience driving predictable revenue and customer lifetime value.

Responsibilities

• Use data-backed insights to build accurate retention forecasts and shape strategic direction.
• Communicate insights and strategic recommendations to clients, aligning email, SMS, direct mail, and other retention touchpoints.
• Advocate for CTC's retention methodology and tools across client engagements.
• Own retention initiatives end-to-end, ensuring high quality, alignment with client objectives, and timely delivery.
• Perform data analysis to develop strategic plans and make tactical decisions around allocating resources to meet KPIs.
• Prepare and present weekly performance updates to clients and internal stakeholders.
• Contribute learnings back to the system for continuous improvement and knowledge sharing.
• Ensure deliverables are on-brand and technically sound, collaborating with designers, copywriters, and other teams.
• Maintain clean data integrity across tracking tools and uphold client satisfaction benchmarks.
• Handle client communication, ensuring clarity on retention goals and alignment with revenue objectives.
• Participate in onboarding, aligning with the Brain Trust and pod members, and managing client expectations.

Onboarding & Kick-Off

• Align with the team and contribute to the Brain Trust for ideas across clients.
• Manage and coordinate with pod members (Growth Strategist, Media Buyer, Creative Strategist).
• Organize, prioritize, and manage multiple tasks with great attention to detail.
• Maintain data integrity for clients across Statlas and other tracking tools.
• Execute the Prophit system, build an Email Forecast, and update the Marketing Calendar.
• Make tactical deconstructions each month, determining additional resources needed to meet KPIs.
• Develop strategic plans based on data analysis and client feedback, pivoting when required.
• Lead and assist in implementing best practices for Email and SMS, leveraging memberships, loyalty programs, and other retention tools.

Job Scope

• Oversee profitable growth of retention channels, including email, SMS, direct mail, popups and push notifications.
• Write briefs and ensure the team can execute accurately.
• Complete highly accurate reports, checking against multiple data points.
• Analyze metrics and KPIs to measure effectiveness, providing insights and recommendations for improvement.
• Collaborate with design, content and other teams to create compelling, brand-consistent email content.
• Ensure timely delivery of campaigns, managing internal project timelines and client teams.
• Stay updated on industry trends, new features and best practices to continuously optimize performance.
• Consult clients and solve business problems beyond the email platform.
• Prioritize relational equity with team and clients for continued growth of CTC and client businesses.

Qualifications & Skills

• Fluent in English with strong persuasive communication and presentation skills.
• Excellent data analysis skills, proficient with Google Sheets and eager to learn advanced techniques.
• Experience spanning multiple domains (mathematics, data analytics, copywriting, email / SMS marketing).
• Critical thinking ability to approach challenges with structured, logical frameworks.
• Passion for e-commerce and a desire to contribute to a high-performing team.
• Highly motivated, hardworking, and fully autonomous with a preference for full accountability.
• Strong leadership, teamwork, and stakeholder management within remote work environments.

Compensation & Growth

• First 30 days – $1.5K (Part-time transition phase)
• Days – $3K (Full-time start)
• Days – $4–5K + performance bonuses (dependent on number of clients and quality of work)
• Annual contract renewal with performance-based bonuses.

Location & Environment

Fully remote with flexible schedule.

Autonomous work culture with clear expectations, regular 1 : 1 feedback sessions, and measurable quality benchmarks.

Weekly check-ins for accountability, opportunities for career progression, and recognition of exceptional work.

Seniority Level

Entry level

Employment Type

Full-time

Job Function

Business Development and Sales

Industries

Advertising Services