Brand Marketing Manager

Social Discovery Group; Teletrabalho; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A global flexible-living brand in Brazil seeks a Growth Marketing Manager to lead consumer acquisition across various digital channels. The ideal candidate will have 1-5 years of experience in growth marketing, specifically with Meta and Google Ads, and a strong analytical mindset. Responsibilities include optimizing ad campaigns, building acquisition funnels, and leveraging data for strategic decisions. The role promises high autonomy and a chance to drive significant impact in a fast-paced environment, making it perfect for those passionate about consumer brands and lifestyle marketing.

Serviços

Competitive salary

Performance incentives

Work with founding team

Qualificações

• 1–5 years in growth, performance marketing, or D2C acquisition.
• Proven experience running Meta + Google Ads with measurable results.
• Strong understanding of D2C funnels and conversion optimization.
• Experience with tools like GA4, Webflow, and HubSpot.
• Excellent copywriting and content sense.

Responsabilidades

• Own and optimize Meta Ads, TikTok Ads, and Google Ads.
• Build high-performing acquisition funnels for bookings and leads.
• Test creatives, audiences, messaging, and offers.
• Scale effective strategies and dismiss ineffective ones.
• Improve ad to booking conversion through data insights.
• Shape brand voice and messaging across touchpoints.

Conhecimentos

Growth, performance marketing

Meta Ads

Google Ads

D2C acquisition

Analytical mindset

Copywriting

Ferramentas

GA4

Webflow

Hotjar

HubSpot

TikTok Ads Manager

Descrição da oferta de emprego

Own the Growth Engine of the World’s Fastest-Growing Flexible-Living Brand

The Flex is redefining how people live, stay, and travel — offering beautifully designed, fully serviced apartments that can be booked instantly, for days, weeks, or months.

Our mission is simple: make renting as flexible as booking a hotel.

We’re expanding across major cities and we’re now looking for a Growth Marketing Manager who will own our consumer acquisition machine across paid social, Google Ads, landing pages, retargeting, content, and conversion funnels.

If you’re obsessed with performance, creativity, and rapid experimentation — and you want to help build the next global living brand — we want you.

🎯 What You’ll Do

📈 Paid Social & Search (Core Focus)

• Own and optimize Meta Ads, TikTok Ads, and Google Ads.
• Build high-performing acquisition funnels for bookings and leads.
• Test creatives, audiences, messaging, and offers to drive lower CAC.
• Scale what works, rapidly kill what doesn't.
• Build and optimize landing pages for booking conversion.
• Run A/B tests on CTAs, layouts, copy, and visual storytelling.
• Improve ad > landing > booking flow through data and insights.
• Develop engaging social content that drives trust and desirability.
• Collaborate with creators to produce scroll-stopping UGC ads.
• Grow our organic presence on TikTok, Instagram, and YouTube.
• Track performance across CAC, ROAS, conversion rates, and retention.
• Launch weekly experiments across channels, creatives, funnels, and offers.
• Use data to shape decisions, budgets, and growth direction.
• Understand what different traveler segments care about.
• Feed insights to the product and operations teams to enhance experience.
• Shape our brand voice, positioning, and messaging across touchpoints.

💡 What You Bring

• 1–5 years in growth, performance marketing, or D2C acquisition.
• Proven experience running Meta + Google Ads with measurable results.
• Strong understanding of D2C funnels, landing pages, and conversion optimization.
• Analytical mindset with creative instinct — you can read data and craft compelling stories.
• Experience with tools like GA4, Webflow, Hotjar, HubSpot, TikTok Ads Manager, or similar.
• Excellent copywriting and content sense.

Bonus: background in hospitality, travel, lifestyle brands, real estate, or consumer apps.

🌍 Why You’ll Love Working at The Flex

• Build and own the consumer growth engine of a global brand.
• Direct impact: every campaign you launch drives real bookings and revenue.
• High-autonomy, fast-paced environment where experimentation is encouraged.
• Competitive salary + performance incentives.
• Work with founders who move fast, think big, and support great ideas.
• Join a global team building the future of how people live and travel.
• You prefer slow corporate environments.
• You’re uncomfortable owning performance targets.
• You avoid accountability or rapid experimentation.
• You’re not passionate about consumer brands and lifestyle marketing.

🧭 About The Flex

The Flex is a global flexible-living platform offering fully serviced, beautifully designed apartments for stays of any length.

We blend hospitality, technology, and real estate to give people the freedom to live anywhere, effortlessly.