Product Manager à United States

Amazon UAE is seeking a dynamic and strategic Marketing Manager to lead the launch of a new program. This role involves understanding customer needs and insights, developing comprehensive marketing and communication plans and executing impactful marketing campaigns both onsite and across digital channels.

• Lead the end-to-end marketing strategy for the new program launch aligning with business goals and customer needs.
• Conduct market research and analyze customer insights to inform campaign strategies and messaging.
• Develop and implement integrated marketing and communication plans to build awareness and drive adoption of the new program.
• Collaborate with cross-functional teams including product, sales and operations to ensure seamless program rollout.
• Execute targeted marketing campaigns on Amazon’s onsite platform including content optimization, promotions and targeted advertising.
• Monitor campaign performance, analyze KPIs and optimize strategies to maximize impact and ROI.
• Manage external agency relationships and coordinate creative assets.
• Stay updated on market trends and competitive landscape to identify new opportunities.

• Bachelor’s degree in Marketing, Business or related field; Master’s preferred.
• Proven experience in launching new programs or products ideally within e-commerce or digital platforms.
• Strong understanding of customer insights, data analysis and market research.
• Excellent project management and communication skills.
• Ability to work collaboratively in a fast-paced cross-functional environment.
• Proficiency in digital marketing tools and analytics platforms.
• 1 year of Games Industry experience (supporting title development, release, or Live Ops).
• Experience in Games Industry (supporting title development, release, or Live Ops).

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the and hiring process including support for the interview or onboarding process, please visit for more information If country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Manager