Market Research Analyst jobs in United States

Deliver on Nissan's Global CRM Standards while keeping a master customer database through the management platforms; this CRM operation is required to ensure customer retention.

GLF6 MED

Nissan's objective is to be #1 in MED, maximizing business digitization. The NMEF CX Team seeks regional excellence and plans to offer a seamless digitally enabled journey to all customers, making Customer Experience the epicenter.

The NMEF CX Team is looking for a CRM & Innovation Manager to support Nissan's brand ambition and big bets regionally.

Deliver on Nissan's Global CRM Standards while keeping a master customer database through the management platforms; this CRM operation is required to ensure customer retention.

Performance indicators:

• Lead the CRM foundation launch & campaign management (Leads management, Sales, Aftersales, Events, Marketing, Loyalty, Customer service, corporate communications, Product launches, Warranty, Recall, etc.)
• Regional CRM Guidelines/SLAs Benchmark Guide
• Create the Customer Life Cycle Framework

Develop a customer segmentation strategy and a regional master customer database that is segmented effectively.

Define full‑fledged CRM strategy for all new model launches with implementation.

• Create the strategy & Segment through SalesForce
• Create a single regional Customer Data Base
• Apply Regional Data Health Act

Analyze and report on performance metrics of CRM campaigns and set up test plans to improve performance. Compile learning and share best practices across teams.

• Incremental Conversions Leads/Sales through
• Leads Report Analysis & generating insights (GLF5 markets)
• Marketing Investment ROI

Launch Direct Marketing Communication to CRM Data Base.

• Based on the (to be developed) customer database & available LMS Data custom regional campaigns to start in the same Fiscal Year.

Introduction of lead scoring & AI enablement at dealer level for contact ratio efficiency.

• Lead scoring tool launch
• Incremental Contact Rates

Defining & finalizing Use Cases for the Global CDP programme post alignment with both Business and Technical stakeholders at NMEF.

• Generating insights / segmentation based on behavior utilizing the use case.

Travel across GLF6/MED as needed.

The job requires effective relationships with:

• Brand Marketing Team
• NSCs (Marketing IS/IT)
• AMIO Marcomms and CE

• Required: Bachelor's degree in Marketing
• Preferred: Direct marketing‑related discipline

• Required: at least 7 years experience with 3 years in digital marketing or Customer Experience or CRM marketing role. Data Management & ROI Modeling development is must.
• Preferred: experience in GCC automotive sector and ability to work with Data Driven Marketing.

• Technical: CRM Platforms (SalesForce), Adobe Data Management Platforms
• Language: Excellent communication skills in Arabic and English required

• Required for the job

At Nissan we believe that differences among us in race, gender, age, mindset, religion, people with disabilities and much more make us stronger and equip us to better serve our customers and communities. We are committed to creating positive change that ensures transparency and inclusivity throughout the career journey in order to build teams that create a sense of belonging for all members.

Dubai, United Arab Emirates

Manager