Web Copywriter

CASABOT; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A forward-thinking tech company in Dubai is searching for a talented Web Copywriter to produce clear, engaging, and conversion-focused copy for its website. You'll collaborate with the design team to craft messaging that enhances user experience and guides users effectively. Proficiency in writing, proofreading, and marketing is a must, along with a Bachelor's degree in a related field. Join us to tell our compelling story and optimize user engagement through words.

Qualifications

• Strong skills in writing, proofreading, and creating engaging content.
• Proficiency in press release development and crafting promotional materials.
• Ability to work collaboratively and meet deadlines in a fast-paced environment.

Responsibilities

• Write and refine website copy.
• Translate complex ideas into simple, emotionally resonant language.
• Collaborate with designers to ensure copy aligns with layout and UX flow.

Skills

Writing

Proofreading

Creating engaging content

Communication skills

Marketing skills

Education

Bachelor's degree in Communications, Marketing, Journalism or a related field

Job description

About CASABOT

CASABOT is building thoughtful human-centered products at the intersection of design technology and everyday living. We believe great products deserve great stories clear warm and intentional. We’re looking for a Web Copywriter who can help translate our vision into compelling conversion focused content.

Role Overview

We’re seeking a skilled Web Copywriter to craft clear engaging and conversion-focused copy for CASABOT’s website. You’ll work closely with our founder and design team to shape messaging across key content hubs from homepage and product descriptions to brand story and feature explanations. This role is ideal for someone who understands how copy guides user experience.

Responsibilities

• Write and refine website copy
• Translate complex ideas into simple emotionally resonant language
• Collaborate with designers to ensure copy aligns with layout and UX flow
• Maintain a consistent brand voice across all pages
• Optimize copy for clarity engagement and basic SEO best practices
• Suggest improvements to content structure and hierarchy where needed
• Iterate based on feedback and user perspective

Qualifications

• Strong skills in Writing Proofreading and creating engaging content
• Proficiency in Press Release development and crafting promotional materials
• Excellent Communication and Marketing skills with attention to detail
• Ability to work collaboratively and meet deadlines in a fast-paced environment
• Bachelor's degree in Communications Marketing Journalism or a related field
• Experience in AI smart home technology or a related industry is a strong advantage
• Proven experience writing website copy (portfolio required)
• Strong grasp of UX writing and conversion-focused content
• Ability to write in a warm modern human tone (not corporate or generic)
• Experience working with startups or product teams is a plus
• Comfortable collaborating asynchronously and taking feedback

Nice to Have

• Experience in tech SaaS or product-led brands
• Understanding of design systems and user journeys
• SEO fundamentals
• Experience shaping brand voice from early stages

Engagement Type

Full-time

Please share

• Your portfolio or relevant writing samples
• A short note on your approach to web copy