Vice President - Customer Proposition & Life Cycle Management

RAKBANK; Dubai; On-site; AED 300,000 - 400,000; Full time

Job summary

A leading bank in the UAE is seeking a Vice President for Customer Proposition & Life Cycle Management. This role involves owning the customer value proposition and lifecycle management for affluent segments, driving growth and innovation. Candidates must have a minimum of 12 years in product management, with strong analytical and leadership skills, and an ability to deliver results in a dynamic environment. Competitive compensation and benefits are offered.

Benefits

Competitive, performance-linked compensation

Medical coverage for you and your family

Comprehensive life insurance

Inclusive and diverse workplace culture

Career development and fast-track growth opportunities

Qualifications

• Minimum 12 years in product management/strategic marketing, with at least 7 years in a leadership role within banking.
• Proven track record of product innovation and successful market launches.
• In-depth knowledge of investment products and regulatory environment.
• Strategic thinker with strong analytical skills.
• Excellent communication and interpersonal skills.

Responsibilities

• Lead the design, development, and implementation of innovative customer value propositions.
• Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
• Develop and execute strategic plans to enhance customer propositions and achieve business objectives.
• Ensure compliance with relevant regulations and standards.
• Collaborate with frontline teams to understand client needs and deliver enhancements.
• Build and maintain relationships with strategic partners and stakeholders.
• Track and analyze segment performance for optimization.
• Oversee segment P&L and resource allocation.

Skills

Long-term strategy development and execution

Market trend analysis and data-driven decision-making

Strong leadership and collaboration capabilities

Excellent stakeholder management and negotiation skills

Ability to innovate and optimize sales processes

Education

Bachelor’s degree in Business Administration, Finance, Economics, or related field

MBA preferred

Job description

Vice President – Customer Proposition & Life Cycle Management will be responsible for end-to-end ownership of the customer value proposition and lifecycle management for Affluent and Mass-affluent segments. This includes developing, managing, and setting the strategic direction for these segments, driving innovation, growth, and disruption in customer propositions. The role focuses on active customer growth through effective onboarding, activation, cross-sell strategies, portfolio management, and attrition reduction. This position reports directly to the EVP & Head of Wealth Management & Customer Segments.

What You'll Be Doing:

• Lead the design, development, and implementation of innovative customer value propositions.
• Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
• Develop and execute strategic plans to enhance customer propositions and achieve business objectives.
• Ensure compliance with relevant regulations and standards.
• Collaborate with frontline teams to understand client needs and deliver enhancements.
• Build and maintain relationships with strategic partners and stakeholders.
• Track and analyze segment performance for optimization.
• Oversee segment P&L and resource allocation.

What We're Looking For:

• Education: Bachelor’s degree in Business Administration, Finance, Economics, or related field; MBA preferred.
• Experience: Minimum 12 years in product management/strategic marketing, with at least 7 years in a leadership role within banking.
• Proven track record of product innovation and successful market launches.
• In-depth knowledge of investment products and regulatory environment.
• Strategic thinker with strong analytical skills.
• Ability to drive proposition disruption, innovation, and growth.
• Excellent communication and interpersonal skills to influence stakeholders.
• Proven ability to lead cross-functional teams and deliver results in a dynamic environment.

Skills:

• Long-term strategy development and execution.
• Market trend analysis and data-driven decision-making.
• Strong leadership and collaboration capabilities.
• Excellent stakeholder management and negotiation skills.
• Ability to innovate and optimize sales processes.

What’s In It For You:

• Competitive, performance-linked compensation.
• Medical coverage for you and your family.
• Comprehensive life insurance.
• Inclusive and diverse workplace culture.
• Career development and fast-track growth opportunities.
• Work alongside some of the best minds in the industry.
• A chance to bring your whole self to work and thrive.