Trade Marketing Executive 14792

SHISEIDO; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading beauty brand is seeking a Trade Marketing Executive in Dubai. You will be responsible for developing and executing trade marketing strategies to enhance brand visibility and sales across the Middle East. Ideal candidates will have at least 5 years of relevant beauty industry experience and excellent communication skills in English, with Arabic as a plus. This role includes planning retail activations and managing budgets, requiring strong analytical abilities and a collaborative mindset.

Qualifications

• Min 5 years of relevant experience within the beauty industry.
• Successful track record of creating and executing trade marketing plans.
• Dynamic positive thinking analytical skills.

Responsibilities

• Develop and execute a regional trade marketing plan for the Middle East.
• Monitor and report on the effectiveness of activations.
• Explore and execute local partnership opportunities.

Skills

Proficient communication in English

Knowledge of Middle East market consumer

Analytical skills

Excellent presentation skills

Job description

TRADE MARKETING Executive

NARS

ORGANIZATION

• Reports to: Marketing Manager Nars
• Job Location: Dubai UAE
• Contract type: Permanent
• Note: Proficient communication in English with Arabic being highly desirable.

JOB PURPOSE

The trade marketing manager is responsible for developing and executing trade marketing strategies that drive brand visibility, consumer engagement and conversion across retail channels. This role focuses on translating Nars global brand vision into impactful local activations ensuring that brand presence in retail environments aligns with business goals.

MAIN RESPONSIBILITIES:

• Develop and execute a regional trade marketing plan for the Middle East that aligns with NARS brand strategy enhancing brand presence, consumer engagement and sales conversion across various retail channels making ROI driven decisions and recommendations.
• Own Free standing store activation strategy and focused on driving differentiation footfall and sellout.
• Monitor and report on the effectiveness of activations providing insights and recommendations for optimization to maximize brand impact.

Retailer activations:

• Plan and execute podiums in store events and promotions across key retailers in the Middle East to elevate brand visibility and drive Retail Sales.
• Manage Global design brief and approval process while focusing on timely and seamless execution.
• Act as brand guardian to ensure all animations materials are in line with global brand standards.

Boutique activations:

• Develop and execute activation calendar within the region (Events masterclasses CRM takeovers).
• Align with Retail Partner to ensure highquality consumer experiences and seamless execution.
• In charge of sample and GWP forecasts for all boutique activations (always on & events).
• Manage local production of collaterals in line with Global guidelines.

Strategic partnerships:

• Explore and execute local partnership opportunities with relevant brands/industries to fuel brand excitement and desirability.

Reporting:

• Report & analyze activation performance monthly.
• Leverage insights to improve and refine future trade activities.

Crossfunctional Collaboration:

• Collaborate with Product Artistry VM as well as distributor and retail partner teams to align on brand strategy and promotional activities across the Middle East.

A&P Budget Management:

• Trade marketing Budget Ownership.
• Track and report on budget allocation for each activity to ensure return on investment and identify opportunities for improvement.

PROFILE:

• Min 5 years of relevant experience within the beauty industry.
• In depth knowledge of the Middle East market consumer and trends.
• Successful track record of creating and executing trade marketing plans.
• Entrepreneurial spirit with strong ownership and cando attitude.
• Experience in adapting to challenges fostering culture of excellence and guiding communications with main stakeholders: EMEA regional office, Global brand holder and retailers.
• Dynamic positive thinking analytical skills.
• Excellent communication & presentation skills.
• Proficient communication in English with Arabic being highly desirable.
• Alignment with the Shiseido Trust8 working principles: Think Big, Take Risks, Handson, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.