TikTok Specialist

Logifuture; United Arab Emirates; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A dynamic marketing agency is looking for an experienced TikTok Specialist to grow its B2C brand's TikTok presence. You will be responsible for creating and optimizing engaging content, monitoring performance, and building influencer communities. Ideal candidates should have strong creative writing skills and a proven track record in managing successful TikTok accounts. This role offers flexibility with hybrid and remote work options, along with various company benefits.

Benefits

Private health insurance

Company-wide team building activities

Flexible working hours

Training and development opportunities

Qualifications

• Proven experience growing TikTok accounts and communities.
• Deep understanding of TikTok trends, formats, and algorithms.
• Strong storytelling skills in English.

Responsibilities

• Develop a TikTok-first content strategy aligned with brand values.
• Identify and adapt early trends, formats, and sounds.
• Monitor performance and iterate based on insights.
• Build communities of influencers and manage UGC campaigns.

Skills

Creative writing

TikTok trends understanding

Community management

Video content production

Paid TikTok Ads experience

Job description

Overview

We are expanding our expertise with this exciting opportunity for an experienced TikTok Specialist to join our growing team. Selected candidate will join a formidable team of passionate marketeers, community managers, creatives, writers and content creators/curators. Tasked with owning and growing our B2C brand’s TikTok presence through native, high-performing content that builds brand relevance and drives business outcomes.

Responsibilities

• Develop a TikTok-first content strategy aligned with brand values and market-specific culture.
• Identify trends, formats, and sounds early and adapt them for the brand.
• Ideate, script, and brief TikTok campaigns, working with creators, editors, and in-house colleagues to produce cutting edge content.
• Optimise hooks, captions, hashtags, and posting times as part of a consistent posting cadence.
• Monitor performance and iterate based on insights.
• Run structured content experiments.
• Weekly and monthly channel reports with clear learnings and recommendations, delivering against KPI framework to include key metrics for views & reach, average watch time, follower growth, engagement (shares, saves, comments), and brand conversion KPIs.
• Build communities of influencers and recruit a brand squad, jumping on trends, curating grass roots hype accounts, while sourcing and managing UGC campaigns.

Qualifications

• Proven experience growing TikTok accounts and communities.
• Deep understanding of TikTok trends, formats, and algorithms.
• Track record of producing or managing successful short-form video content.
• Strong creative writing and storytelling skills in English.
• Paid TikTok Ads experience and a finger on the pulse of platform dynamics, tech and feature advancements.
• A thorough understanding of the sports landscape and a fervent passion for delivering topical, relevant and engaging content that taps into trending conversations.
• Experience with brands related to sports and or iGaming is preferred but not essential.

Company & Benefits

• Private health insurance.
• Company wide social and team building activities.
• Hybrid & Remote work arrangements.
• Flexible working hours.
• Training and Development opportunities.

Locations & Collaboration

Logifuture operates across seven countries, with headquarters in Malta and additional offices in the UK (London), Italy (Parma & Lecce), Austria (Innsbruck), Serbia (Kragujevac), Romania (Bucharest) and UAE (Dubai). The majority of our roles listed on our careers page are not restricted by location, giving prospective employees the flexibility to choose any of our offices. Furthermore, we also collaborate with consultants based outside these locations, broadening our talent pool and allowing us to remain agile and competitive in the global market.

Diversity & Inclusion

In addition at Logifuture we embrace equality and diversity. We do not discriminate and our values of delivering results together support this statement. We are determined to foster an inclusive environment where everyone feels valued, heard, and empowered to contribute their unique skills and experiences.