Social Media Specialist – Travel and Tourism

RTC-1 Employment Services; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A travel services provider is seeking a Social Media Specialist in Dubai. The candidate will create and automate social media content, utilize AI for optimization, and manage campaigns for travel brands. Requires 3+ years in travel marketing and proficiency in English and Arabic.

Qualifications

• At least 3 years of experience in Travel, Tourism, or Hospitality Marketing.
• Proven success in managing social or digital campaigns.
• Ability to use AI for content ideation and optimization.

Responsibilities

• Plan and create social media content aligned with travel trends.
• Utilize AI tools to analyze engagement and optimize content.
• Build automated marketing workflows for traveler engagement.

Skills

Bilingual (English – Arabic)

Social media campaign management

AI tools for content optimization

Storytelling and copywriting

Tools

HubSpot

Active Campaign

Salesforce Marketing Cloud

Mailchimp

Job description

Position Title: Social Media Specialist – Travel and Tourism
Employment Type: Full Time
Salary: up to 13K AED all-inclusive depending on experience and qualifications plus incentives
Job Location: Dubai, UAE
About the Client: A Dubai-based travel company with more than 20 years of experience delivering exceptional holiday experiences worldwide.

Job Description

• Plan, create, and automate high-performing social media content (posts, reels, campaigns) aligned with travel trends, destinations, and seasonal offers.
• Utilize AI tools to analyze engagement, optimize post timing, and personalize content for different traveler personas.
• Build and maintain automated marketing workflows to nurture potential travelers from awareness to booking and integrating CRM and social platforms.
• Use analytics dashboards (native or AI-powered) to measure ROI, engagement, and campaign success; present monthly reports with actionable insights.

Qualifications

• Preferably Bilingual speakers (English – Arabic languages)
• At least 3 years of experience in Travel, Tourism, or Hospitality Marketing with proven success managing social or digital campaigns for travel brands, destinations, airlines, hotels, or OTAs.
• Ability to use AI for content ideation, caption generation, sentiment analysis, and performance optimization with strong storytelling, copywriting, and visual coordination skills.
• Experience with HubSpot, Active Campaign, Salesforce Marketing Cloud, or Mailchimp automation workflows, automated content scheduling, and CRM integrations.

How to Apply

Send your CV in Word format to: MEDIAJOBS2020 AT GMAIL DOT COM and use "Social Media Specialist" as email subject.