Social Media Specialist

RTC1 Recruitment Services; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A premium bakery brand in Dubai is seeking a Social Media Specialist to develop and implement strategies across social media platforms. The ideal candidate will have at least 2 years of experience in managing social media for hospitality or F&B brands and skills in content creation and analytics. This position offers a full-time contract with a salary of up to 10K AED, tailored to experience and qualifications.

Qualifications

• Minimum of 2 years of relevant experience in social media management.
• Proven experience with hospitality, café, or F&B brands.
• Skilled in managing content across Instagram, TikTok, and YouTube.

Responsibilities

• Develop and implement social media strategies aligned with business goals.
• Create, schedule, and manage engaging content across all platforms.
• Monitor performance through analytics and optimize campaigns.

Skills

Social media management

Content creation

Audience engagement

Social media analytics

Job description

Responsibilities

• Develop and implement social media strategies aligned with overall marketing and business goals.
• Create, schedule, and manage engaging content (text, images, videos) across all social media platforms.
• Engage and grow online communities by responding to comments, messages, and trends promptly.
• Monitor performance through analytics, optimize campaigns (organic and paid), and report actionable insights.

Skills

• Position Title: Social Media Specialist
• Employment Type: Full Time
• Salary: up to 10K AED depending on experience and qualifications
• Job Location: Dubai, UAE

About the Client: A premium bakery brand in Dubai known for its artisanal pastries, breads, and exquisite desserts combining flavors with contemporary innovation.

Qualifications

• Open to Arabic nationals aged 40 and below, with a minimum of 2 years of relevant experience.
• Proven track record in managing social media for hospitality, café, or F&B brands preferably in Dubai.
• Skilled in content creation across Instagram, TikTok, and YouTube, with a strong sense of branding, food aesthetics, and audience engagement for premium café or bakery concepts.
• Proficient in social media analytics, scheduling tools, and managing paid campaigns.