Social Media & Marketing Manager (Hospitality / Food & Beverage)

Black Pearl Consult; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading hospitality group based in Abu Dhabi is seeking a Social Media & Marketing Manager to enhance its digital marketing and brand communications. The ideal candidate will showcase experience in social media management, a passion for café culture, and a knack for creating engaging content. The role includes developing marketing strategies and overseeing social media platforms. This position offers an exciting opportunity for someone who thrives in a creative environment.

Qualifications

• 3+ years of experience in social media and marketing, preferably in food & beverage or hospitality.
• Proficient in social media tools.
• Fluent in English; Arabic skills are a plus.

Responsibilities

• Develop and implement an integrated marketing strategy.
• Manage and grow social media presence across platforms.
• Create, curate, and schedule visual and written content.
• Lead creative production efforts.
• Oversee website design and maintenance.
• Monitor campaign analytics and track KPIs.
• Coordinate with departments and agencies.
• Stay current on social media trends and competitor activities.

Skills

Social Media Management

Leadership

Project Management

Storytelling

Design

Customer Engagement

Education

Bachelor’s degree in Marketing, Communications, or a related field

Tools

Adobe Creative Suite

WordPress

Wix

Job description

Job Description

Our client, a well‑established and fast‑growing hospitality group, is seeking a creative and strategic Social Media & Marketing Manager to lead its digital marketing and brand communications. The ideal candidate will bring strong knowledge of café culture and customer engagement, coupled with the ability to craft compelling stories and campaigns across multiple platforms.

Key Responsibilities

• Develop and implement an integrated marketing strategy to increase brand awareness, customer engagement, and overall business performance.
• Manage and grow the company’s social media presence across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.) with consistent tone, design, and messaging.
• Create, curate, and schedule high‑quality visual and written content including photos, videos, stories, and campaigns.
• Lead creative production efforts — including photo / video shoots, influencer collaborations, and digital partnerships.
• Oversee the design and maintenance of the company website (WordPress / Wix) and ensure content is regularly updated.
• Monitor campaign analytics, track KPIs, and generate performance reports to optimize content and strategy.
• Coordinate with internal departments and external agencies to maintain brand consistency across all touchpoints.
• Stay current on social media trends, hospitality marketing innovations, and competitor activities to drive continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 3 years of experience in social media and marketing, preferably within the food & beverage or hospitality industry.
• Strong leadership and project management skills with the ability to manage multiple campaigns simultaneously.
• Proficiency in social media tools and Adobe Creative Suite (Photoshop, Illustrator, Premiere, etc.).
• Excellent visual and written storytelling skills with a keen eye for design and detail.
• Experience in WordPress and / or Wix platforms is an advantage.
• Fluency in English is essential; Arabic language skills are a plus.
• Passion for café culture, creativity, and delivering an exceptional customer experience.

Work Location

• Abu Dhabi