Social Media Manager (Arabic F&B Experience)

Parx cafe LLC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A vibrant café in Dubai is seeking a Social Media Manager to develop and execute strategies across various platforms. The role involves creating culturally relevant Arabic content, planning content calendars, and collaborating with chefs for authentic content. The ideal candidate should have over 3 years' experience, understand Arabic food culture, and be fluent in Arabic and English.

Qualifications

• 3+ years’ experience managing social media for F&B brands, preferably Arabic restaurants.
• Strong understanding of Arabic food culture, trends, and audience behavior.
• Skilled in content creation, photography/videography, and editing tools.

Responsibilities

• Develop and execute social media strategies across various platforms.
• Create culturally relevant Arabic F&B content.
• Plan monthly content calendars aligned with promotions, seasons, and events.
• Oversee professional photoshoots for food presentation.
• Collaborate with chefs for authentic content.
• Analyze performance metrics and prepare monthly reports.

Skills

Social media management

Content creation

Photography/videography

Fluent in Arabic and English

Knowledge of digital marketing

Job description

Develop and execute social media strategies across Instagram, TikTok, Facebook, and other platforms.

Create culturally relevant Arabic F&B content (photos, videos, reels, stories, captions).

Plan monthly content calendars aligned with promotions, seasons, and events.

Oversee professional photoshoots and ensure proper food presentation for Arabic dishes.

Collaborate with chefs and operations team to capture authentic behind-the-scenes content.

Analyze performance metrics and prepare monthly reports.

Work with influencers, bloggers, and food reviewers—including Arabic-speaking creators.

Maintain brand tone of voice, storytelling, and consistency across all platforms.

Monitor online reviews and support customer service replies on Google and delivery apps.

Skills

• 3+ years’ experience managing social media for F&B brands, preferably Arabic restaurants.
• Strong understanding of Arabic food culture, trends, and audience behavior.
• Skilled in content creation, photography/videography, and editing tools.
• Fluent in Arabic and English (writing & content creation).
• Knowledge of digital marketing, analytics tools, and paid ads (preferred).
• Creative, organized, and able to work in a fast-paced environment.