Social Media Manager

Pepper Play; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A dynamic media company in Dubai seeks a Social Media Manager to develop and implement engaging strategies across various platforms. You will create captivating content, manage social media channels, and conduct email marketing to boost brand awareness and foster community engagement. Candidates should possess a Bachelor's degree in Marketing and have proven experience in social media management. This is a full-time in-office position.

Qualifications

• Proven work experience as a Social Media Manager or similar role.
• Strong understanding of popular social media platforms.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement a comprehensive social media strategy.
• Manage and oversee all social media channels.
• Create and schedule high-quality content.

Skills

Content creation

Social media strategy

Analytics

Email marketing

Community engagement

Education

Bachelor's degree in Marketing or Communication

Tools

Social media management tools

Email marketing platforms

Analytics tools

Job description

Overview

We are seeking a Social Media Manager to develop and execute engaging social media strategies to connect with our community. You will have the opportunity to craft captivating content, build brand awareness, and drive user engagement across various platforms. This role is a full-time IN OFFICE position.

Key Responsibilities

• Social Media Management: Develop and implement a comprehensive social media strategy that aligns with the company's marketing goals and objectives.
• Manage and oversee all social media channels (e.g., Facebook, Twitter, Instagram, YouTube, Twitch, Reddit, etc.) to ensure consistent and engaging content.
• Create, curate, and schedule high-quality, eye-catching content, including posts, images, videos, and other media formats that resonate with the community.
• Monitor social media conversations, respond to comments and inquiries, and actively engage with followers to build meaningful relationships and foster a positive online community.
• Email Marketing: Develop and execute effective email marketing campaigns to promote updates, events, and special offers to our audience.
• Manage the email subscriber database, segmenting audiences based on their preferences and behavior to deliver personalized and relevant content.
• Create engaging and visually appealing email templates, ensuring consistency with the company's brand identity.
• Analytics and Reporting: Monitor social media and email marketing analytics regularly, extracting insights and using data to improve strategies and achieve KPIs.
• Prepare regular reports for management, highlighting campaign performance, audience growth, engagement metrics, and other relevant data.

Qualifications

• Bachelor's degree in Marketing, Communication, or a related field.
• Proven work experience as a Social Media Manager or similar role.
• Strong understanding of popular social media platforms and their respective audiences.
• Proficiency in social media management tools, email marketing platforms, and analytics tools.
• Excellent written and verbal communication skills with a creative flair.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
• A data-driven approach to decision-making and a willingness to adapt strategies based on performance metrics.