Social Media Manager

Discovered MENA; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading wellness brand in Dubai is seeking a Social Media Manager responsible for crafting and managing engaging content across social platforms. The role requires over 5 years of experience in social media for consumer brands. Candidates should have expertise in video editing, a strong portfolio of creative content, and a passion for health and nutrition. This is a dynamic position ideal for someone looking to shape a brand's digital presence and community engagement.

Qualifications

• 5+ years of experience in managing social media for a consumer or wellness brand.
• Strong portfolio of high-performing short-form video content.
• Expert skills in filming and editing.

Responsibilities

• Lead the content strategy across TikTok, Instagram, and YouTube Shorts.
• Create high-impact short-form videos that merge education with entertainment.
• Manage community interactions to build a supportive following.

Skills

Social media management

Content creation

Video editing

Copywriting

Understanding of health and nutrition

Tools

CapCut

Job description

Social Media Manager

Salary Competitive

Dubai

Discover the opportunity

We are hiring a Social Media Manager to join a rapidly expanding wellness movement in Dubai. Our client is a leading voice in functional health, dedicated to helping people take control of their wellbeing through science‑backed advice and relatable content.

This is a chance to join a brand that has evolved from a popular educational platform into a major regional ecosystem. With global growth on the horizon, you will be responsible for shaping how millions of people experience the brand daily.

Discover the role

You will own the social presence end‑to‑end. This is a creative, hands‑on position for a storyteller who loves filming, editing, and building a distinct brand personality. You will turn complex health topics into entertaining, thumb‑stopping content that drives genuine engagement.

Discover the responsibilities

• Lead the content strategy across TikTok, Instagram, and YouTube Shorts
• Create high‑impact short‑form videos that merge education with entertainment
• Translate scientific concepts into digestible and shareable social posts
• Manage community interactions to build a supportive and loyal following
• Partner with influencers and experts to expand brand reach
• Identify and act on cultural trends at pace
• Collaborate with the founder to maintain a bold and honest tone of voice

Discover the requirements

• 5 plus years of experience managing social media for a consumer or wellness brand
• Strong portfolio of high performing short form video content
• Expert skills in filming and editing using tools like CapCut
• Excellent copywriting with a witty and credible tone
• Genuine passion for health, nutrition, and longevity
• Deep understanding of regional digital culture
• Ability to work independently in a fast‑paced environment