Social Media Manager

Wunderman Thompson; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A leading marketing agency in Dubai is seeking a Social Media Manager to develop impactful strategies for clients. The role focuses on managing campaigns, community engagement, and content creation across platforms like TikTok and Instagram. Ideal candidates have 6+ years of experience, strong communication skills in English and Arabic, and the ability to analyze and report on social media performance. A competitive benefits package and a hybrid working model are part of the offer.

Benefits

Hybrid working options

Comprehensive health insurance

Epic social events

Top-notch training

Qualifications

• 6+ years of experience in social media management.
• Deep understanding of digital ecosystems and audience behavior.
• Ability to create viral content that drives engagement.

Responsibilities

• Collaborate with strategy team to align brand and social strategies.
• Develop and implement social media rollout plans.
• Provide and review weekly reports on campaign performance.

Skills

Social media management

Content creation

Campaign management

Analytics

Community engagement

Communication skills in English and Arabic

Tools

Sprinklr

Hootsuite

CapCut

Job description

Overview

We are seeking a highly motivated and results-driven Social Media Manager to develop and execute impactful social media strategies for our clients. This role requires a strong understanding of social media marketing, campaign management, content creation, analytics, and community engagement. The ideal candidate will be a strategic thinker, a creative problem-solver, and an excellent communicator with a passion for driving results.

Responsibilities

• Strategies & Campaigns
• Collaborate with strategy team to align brand and social strategies with client goals.
• Develop and implement social media rollout plans and creative strategies.
• Manage campaigns, create briefs, coordinate with creative team, and monitor performance.

• Monthly Plans & Content Distribution
• Align with client on content focus areas and plan monthly content distribution.
• Recommend boosting and budget allocations, leverage storytelling, and prepare briefs.
• Share, review, and update content calendars, ensuring timely scheduling.
• Coordinate on-ground content creation, secure resources, and finalize deliverables.

• Analytics & Reporting
• Provide and review weekly reports; conduct sentiment and competitor analysis.
• Prepare monthly scorecards, post-campaign reports, and present findings as needed.

• Content Creators
• Brief on content creator deliverables, gather client feedback, secure approvals, and manage payments.
• Handle vendor registrations, PO generation, and coordinate with finance for payment processing.

• Community Management & Day-to-Day
• Support community management by addressing flagged questions and ad-hoc postings.
• Manage assets, conduct daily client, and team alignment, and ensure channel health.

Qualifications & Experience

• 6+ years of experience in social media management, with a strong focus on platforms like TikTok, Instagram Reels, and YouTube Shorts. Automotive experience is a plus!
• Deep understanding of digital ecosystems, audience behavior, and platform-specific best practices, especially for Gen Z and Millennial audiences.
• Proven ability to create viral content that drives engagement, builds brand awareness, and generates leads.
• Excellent communication, copywriting, and storytelling skills in English and Arabic.
• Experience with social media management tools (e.g., Sprinklr, Emplifi, Hootsuite, or similar) and video editing software (e.g., CapCut, TikTok\'s built-in editor).
• Ability to thrive in a fast-paced, dynamic environment and adapt to rapidly changing trends.
• A strategic mindset, a creative flair, and a passion for pushing the boundaries of social media marketing.
• Experience collaborating with designers, videographers, and agencies to produce compelling social-first content.

Bonus Points

• Experience with influencer marketing platforms and strategies.
• Familiarity with emerging social media platforms and technologies.
• A strong personal brand and active presence on social media.

Additional Competencies

• Trend Forecasting: Identifying and capitalizing on emerging social media trends.
• Community Building: Fostering authentic connections with audiences.
• Data-Driven Creativity: Using analytics to inform creative strategy.
• Platform Expertise: Mastering the nuances of each social media platform.
• Agile Marketing: Adapting quickly to changing market conditions.
• Visual Storytelling: Creating compelling video content that resonates with audiences.

What You\'ll Get

You\'ll get to work with some of the coolest brands on the planet, while leveling up your skills and growing your career. We\'re all about empowering you to make a difference and be your authentic self. Plus, we offer a killer benefits package that includes hybrid working options, epic social events, top-notch training, and comprehensive health and life insurance.

We believe the best work happens when we\'re together, fostering creativity, collaboration, and connection. That\'s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

VML is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.