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Social Media Manager

Caliberly

Dubai

On-site

AED 120,000 - 200,000

Full time

Today

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Job summary

A leading real estate company in Dubai is seeking a creative Social Media Manager to enhance its digital presence. This role involves developing and managing social media strategies, content creation, and community engagement. The ideal candidate will have a background in social media management, ideally within real estate, and will be adept at using analytics tools to optimize content and performance. Competitive compensation and growth opportunities are offered.

Benefits

Competitive compensation

Collaborative work environment

Career growth opportunities

Qualifications

3–6 years of experience in social media management, preferably in real estate.
Strong understanding of different social media platforms and their trends.
Experience with analytics and performance reporting in social media.

Responsibilities

Develop and execute social media strategies aligned with business objectives.
Create and manage high-quality posts and content across platforms.
Track KPIs and prepare performance reports to optimize strategies.

Skills

Social media strategy

Content creation

Community management

Data analysis

Paid social advertising

Education

Bachelor’s degree in Marketing or related field

Tools

Social media analytics tools

Job Title -Social Media Manager

About the Role

We are seeking a creative and results-driven Social Media Manager to develop, manage, and grow social media presence across multiple platforms within the real estate sector. The role focuses on building brand awareness, generating leads, and engaging audiences through compelling content and data-driven social media strategies.

Key Responsibilities

Social Media Strategy & Planning
- Develop and execute social media strategies aligned with marketing and business objectives.
- Plan monthly content calendars for platforms such as Instagram, Facebook, LinkedIn, TikTok, and X.
- Identify target audiences and tailor content to maximize reach and engagement.
Content Creation & Management
- Create, curate, and manage high-quality posts, reels, stories, and short-form videos.
- Coordinate with designers, videographers, and marketing teams to produce engaging content.
- Ensure consistent brand voice, tone, and visual identity across all social platforms.
Community Management & Engagement
- Monitor comments, messages, and inquiries, ensuring timely and professional responses.
- Build and manage online communities, fostering engagement and trust.
- Handle basic customer queries and coordinate lead handovers to sales teams.
Performance Tracking & Analytics
- Track social media KPIs such as reach, engagement, leads, and conversions.
- Prepare performance reports and insights to optimize content and campaigns.
- Monitor trends and platform updates to continuously improve performance.
Paid Social & Campaign Support
- Support execution of paid social media campaigns in coordination with digital marketing teams.
- Assist with lead-generation campaigns for property launches and promotions.
- Monitor ad performance and suggest optimizations.

Qualifications & Experience

Bachelor’s degree in Marketing, Communications, Media, or related field.
3–6 years of experience in social media management, preferably within real estate or property sectors.
Strong understanding of social media platforms, trends, and content formats.
Experience with social media analytics tools and reporting.
Basic knowledge of paid social media advertising preferred.

Key Competencies & Behaviours

Creative thinking with strong content ideation skills

Excellent written and visual communication abilities

Data-driven approach to performance optimization

Strong organizational and time management skills

Proactive and collaborative mindsetAdaptability in a fast-paced marketing environment

What We Offer