Social Media Manager

Accor Hotels; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury hospitality group is looking for a Social Media Manager in Dubai. The role involves developing and implementing social media strategies, managing content across various platforms such as Instagram and Facebook, and engaging with the online community. Ideal candidates should have a degree in Marketing and 2-4 years of experience in social media management, preferably in luxury brands. The position also demands excellent writing and storytelling skills and strong organizational abilities.

Qualifications

• 2-4 years of experience in social media management, preferably in hospitality or luxury brands.
• Excellent writing and storytelling skills.
• Strong organizational skills to manage multiple projects.

Responsibilities

• Develop a comprehensive social media strategy aligned with brand goals.
• Manage content creation, scheduling, and publishing across social platforms.
• Monitor channels and ensure timely engagement with the audience.

Skills

Social media management

Content creation

Brand positioning

Ad management

Community engagement

Analytics

Education

Bachelor’s degree in Marketing or related field

Tools

Social media analytics tools

Job description

Company Description

Fairmont The Palm is a luxury, world‑class resort located on the iconic Palm Jumeirah Island in Dubai. The hotel features 391 guest rooms and suites with dedicated Fairmont Gold rooms and lounge. A total of 11 food and beverage outlets on property offer international dining options including Michelin Guide‑recommended 2022 and 2023 Little Miss India, Frevo – Brazilian Churrasco experience, Seagrill Bistro, Ba Restaurant and Lounge, Blowfish, Flow Kitchen, The Cigar Room, Vuvuzela and others. Fairmont The Palm also features an expansive pool and beach area with a health club, Serenity Spa Dubai – The Art Of Well‑Being and the Fairmont Falcons Kids’ Club.

Job Description

• Develop and implement a comprehensive social media strategy aligned with the hotel’s brand positioning and marketing goals.


• Manage day‑to‑day copywriting, content creation, scheduling, publishing, and monitoring across platforms such as Instagram, Facebook, LinkedIn, TikTok, and X (Twitter).


• Well versed in ad management and key social media tools, this includesatdan business.


• Create engaging content including posts, reels, stories, captions, short videos, and promotional campaigns showcasing hotel experiences, dining outlets, events, and offers.


• Coordinate with internal departments (F&B, Rooms, Spa, Sales, Events) to capture content and promote key initiatives.


• Collaborate with photographers, videographers, influencers, and agencies to ensure high‑quality visual content.


• Monitor social media channels, respond to comments and messages in a timely and brand‑appropriate manner, and manage online community engagement.


• Track performance metrics, analyse insights, and prepare monthly social media performance reports with recommendations for improvement.


• Support influencer collaborations, partnerships, and campaign activations in line with brand guidelines.


• Ensure consistency with brand tone of voice, visual identity, and luxury service standards across all platforms.


• Stay updated with social media trends, platform updates, and competitor activities within the hospitality market.


• Support crisis communication and reputation management in coordination with the Marketing and PR teams.


• Other tasks as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.


• Minimum 2–4 years of experience in social media management, preferably within hospitality, lifestyle, or luxury brands.


• Strong knowledge of social media platforms Natal tool
  
• Excellent writing, storytelling, and visual content sensibility.


• Experience with social media scheduling and analytics tools.


• Strong organizational skills with the ability to manage multiple projects simultaneously.
Creative mindset with attention to detail and brand consistency.

• Experience working in a hotel, resort, or luxury hospitality environment.


• Knowledge of influencer marketing and paid social campaigns.


• Basic understanding of photography, videography, and content editing tools.