Social Media Manager

Bloomfields Holiday Homes; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A premier hospitality company is looking for a Social Media Manager to lead brand storytelling and drive measurable business outcomes. This role combines brand strategy with hands-on content management, ensuring all content resonates with the target audience. Responsibilities include developing brand positioning, executing lifecycle marketing, and managing social media operations. The ideal candidate will have 3–5 years of experience, a strong portfolio, and exceptional writing skills in English and Arabic.

Benefits

Fast-growing, innovation-driven environment

Impact on brand growth

Qualifications

• 3–5 years of experience in content marketing, production management, or digital media.
• Strong portfolio of multi-channel content campaigns (social, blogs, video, email, partnerships).
• Hands-on experience in coordinating content production teams (design, video, photo, copy).
• Proficiency with content tools like Hootsuite and Adobe Suite.
• Exceptional writing and editing skills in English and Arabic.

Responsibilities

• Develop and maintain brand positioning, tone, and voice.
• Design and execute content for every stage of the customer journey.
• Take ownership of content production and ensure quality and consistency.
• Oversee social media strategy and operations: posting, scheduling, engagement.
• Track KPIs across content performance: engagement, conversions, retention.

Skills

Content marketing

Production management

Digital media

Data-driven decision making

Social media strategy

Writing and editing

Influencer management

Community engagement

Tools

Hootsuite

Buffer

Notion

Canva

Adobe Suite

Bitrix

Job description

Social Media Manager

We’re looking for a Social Media Manager who can own our storytelling across channels, elevate our brand voice, and drive measurable business outcomes through content. This role blends brand strategy, lifecycle marketing, and hands-on production management—you’ll be the bridge between strategy and execution, ensuring content doesn’t just look good, but converts, retains, and inspires.

Key Responsibilities

Brand & Strategy

• Develop and maintain brand positioning, tone, and voice, ensuring consistency across all touchpoints.
• Translate brand strategy into storytelling frameworks that resonate with customers, partners, and stakeholders.
• Collaborate with leadership and cross-functional teams to align content with overall business objectives.

Lifecycle & CRM Marketing

• Design and execute content for every stage of the customer journey: onboarding, activation, upsell, renewal, and win-back campaigns.
• Work closely with data and performance teams to leverage segmentation and personalization for tailored messaging.
• Conduct churn analysis to design content interventions that improve retention.

Content Creation, Production & Management

• Take ownership of content production: from brief to delivery—ensuring deadlines, quality, and consistency.
• Coordinate with internal production teams (designers, videographers, editors, photographers) and external freelancers/agencies.
• End-to-end management of content calendar & editorial planning: blogs, newsletters, website, social media, campaigns.
• Craft and edit scripts, articles, video content, social copy, and marketing collateral.
• Manage user-generated content campaigns and nurture brand advocacy through referral programs.
• Drive organic marketing strategies to increase visibility, engagement, and SEO ranking.

Partnerships & Influencers

• Identify, negotiate, and manage influencer collaborations (both short-term activations and long-term partnerships).
• Build and execute co-marketing campaigns with partners to expand reach and authority.
• Track ROI and effectiveness of influencer/partnership campaigns.

Social Media & Community

• Oversee social media strategy and operations: posting, scheduling, engagement, and growth.
• Implement and manage advocacy programs, including referrals and community challenges.
• Monitor industry trends to identify relevant conversations and opportunities to engage.

Analytics & Optimization

• Track KPIs across content performance: engagement, conversions, retention, and ROI.
• Use insights to optimize editorial and production strategy and experiment with new formats.
• Produce regular reports to leadership highlighting progress, learnings, and next steps.

Why Join Us?

You’ll be part of a fast-growing, innovation-driven company that values marketing, ownership, and measurable results. You won’t just produce content—you’ll lead its production, shape the brand story, and execute campaigns that directly impact growth

Skills

Qualifications

• 3–5 years of experience in content marketing, production management, or digital media.
• Strong portfolio of multi-channel content campaigns (social, blogs, video, email, partnerships).
• Hands-on experience in coordinating content production teams (design, video, photo, copy).
• Ability to balance creativity with data-driven decision making.
• Proficiency with content tools (e.g., Hootsuite/Buffer, Notion, Canva/Adobe Suite, Bitrix/CRM systems).
• Experience in managing influencers, agencies, and freelancers.
• Exceptional writing and editing skills in English and Arabic