Job Overview
We’re helping our client find a Social Media & Community Manager to own social, community, and creator/influencer programs end-to-end. This is a hands-on role for an organized marketing professional who can build from the ground up — setting up systems, outreach flows, content cadence, and an ambassador program to drive engagement and brand growth.
Responsibilities
Social Media Management
- Own content calendar, posting, and engagement across Instagram, TikTok, and emerging channels.
- Curate user-generated content (UGC) and coordinate lightweight content production.
- Track performance and iterate based on insights.
Community Building
- Stand up and manage community hubs (e.g., Discord, WhatsApp).
- Drive conversations, AMAs, challenges, and product education.
- Turn customers into advocates and develop ambassador programming.
Creator/Influencer Outreach
- Build and manage a tiered program:
- Tier A: Pro athletes (supported by founder relationships).
- Tier B: 50k+ creators with strong engagement.
- Tier C: General creators.
- Tier D: Customer ambassadors.
- Implement scalable outreach with automated intake (landing page/form + CRM/flow).
- Negotiate briefs, deliverables, usage, and track results.
Systems & Automation
- Launch automated Instagram/DM flows and creator intake pipelines.
- Stand up affiliate/ambassador tooling (migrate from Social Snowball; evaluate/implement Growy or similar).
- Build reporting dashboards and weekly KPI cadence.
Project Management
- Translate goals into weekly KPIs, timelines, and experiments.
- Keep work organized across tools, vendors, and creators.
Requirements
Must-Have:
- 3–5+ years in social/community/influencer roles at DTC/eCommerce brands or agencies.
- Proven ability to start from zero and build programs from scratch, then scale to dozens+ of creators.
- Strong copy, communication, and creator relations; comfortable negotiating and managing briefs.
- Hands-on with social tools, creator discovery, and automation (IG DM flows, forms, CRM, Zapier/Make, etc.).
- Organized operator with a project management mindset; can run a fast testing cadence.
- Data-driven; fluent with metrics (reach, engagement, CTR, CPA, revenue/ROI).
Nice-to-Have:
- Experience with Shopify ecosystems, TikTok Shop, Growy (or similar), LATAM/Mexico City/Dubai-based.
Success in 30/60/90 Days
- 30 Days: From zero to live content calendar; automated creator intake launched; shortlist of Tier B/C prospects; KPI dashboard running.
- 60 Days: Active community hub from zero; first creator posts live; ambassador pilot launched; baseline metrics improving.
- 90 Days: Scaled tiered program built from the initial zero baseline; repeatable outreach engine; measurable revenue impact from creators/ambassadors.