Senior Media Manager

Majid Al Futtaim; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A regional leader in retail and entertainment is seeking an experienced media marketer to lead the cross-channel paid media strategy for SHARE. This role involves designing media plans for product launches and optimizing owned media channels. Candidates should have 8–10 years of experience in media marketing, a deep understanding of the UAE and GCC media landscape, and proficiency in tools like Meta and Google Ads. This position offers an opportunity to shape performance marketing initiatives in a dynamic environment.

Qualifications

• 8–10 years of experience in media and performance marketing, ideally in a fast-paced, multi-market environment.
• Strong knowledge of regional media landscape: UAE, Egypt, and GCC.
• Proven success managing full-funnel paid media campaigns, across acquisition and retention.

Responsibilities

• Own and evolve SHARE’s cross-channel paid media strategy for each market.
• Design media plans to support performance marketing and product launches.
• Lead the strategy and performance optimization of SHARE’s owned media ecosystem.

Skills

Media and performance marketing

Knowledge of regional media landscape

Meta Ads Manager

Google Ads

Budget management

Arabic language proficiency

Tools

DV360

TikTok Ads

Snapchat Ads

Job description

ROLE PROFILE

• Own and evolve SHARE’s cross-channel paid media strategy for each market, aligned to business and marketing KPIs (acquisition, engagement, reactivation, app installs, SHAREPay usage, credit card applications, etc.).
• Design media plans to support always-on performance marketing, product launches (e.g., SHARE Credit Card, SHARE App, SHAREPay), and seasonal campaigns (e.g., Ramadan, back-to-school, sales periods).
• Lead the strategy, governance, and performance optimization of SHARE’s owned media ecosystem; including website, in-mall digital screens, in-store POS, CRM channels, and social assets managed across SHARE and its partner brands (Shopping Malls).
• Collaborate with BU marketing teams (e.g., Malls, Carrefour, Majid Al Futtaim Entertainment and Fashion) to design and schedule cross-promotional content that drives app downloads, engagement, and SHAREPay or Credit Card adoption.
• Continuously identify new opportunities to leverage partner-owned assets (e.g., Carrefour cashiers, VOX pre-show screens, mall digital assets) as part of the full-funnel media mix.
• Own campaign briefing, execution oversight, and performance tracking, working closely with media agencies and internal teams.
• Develop a rigorous measurement framework for paid media (cost per acquisition, ROAS, customer acquisition cost, LTV impact, channel attribution, etc.).
• Manage day-to-day media agency relationships to ensure strong performance and strategic alignment.

REQUIREMENTS

• 8–10 years of experience in media and performance marketing, ideally in a fast-paced, multi-market environment (e.g., retail, tech, banking, apps, FMCG, agency).
• Strong knowledge of regional media landscape: UAE, Egypt, and GCC.
• Deep hands-on knowledge of Meta Ads Manager, Google Ads, DV360, TikTok Ads, and Snapchat Ads.
• Budget management experience with media spends across multi-million dollar portfolios
• Arabic language proficiency is a plus.
• Proven success managing full-funnel paid media campaigns, across acquisition and retention.