Senior Marketing Specialist

Propel Consult; Dubai; On-site; AED 257,000 - 331,000; Full time

Job summary

A leading marketing consultancy in Dubai seeks a Growth Marketing Specialist with at least 5 years of experience in performance and growth marketing, preferably in the crypto or fintech sectors. The successful candidate will manage multi-channel paid campaigns, optimize performance metrics, and drive organic visibility through ASO efforts. Proficiency in tools like Google Analytics and CRM platforms is essential. Strong analytical and communication skills are required, with Arabic fluency as a plus.

Qualifications

• 5+ years of experience in performance and growth marketing, ideally in crypto or fintech.
• Proficiency in managing paid ad channels and utilizing ASO tools.
• Strong analytical mindset with proficiency in marketing tools.

Responsibilities

• Plan and optimize multi-channel paid campaigns for growth.
• Monitor performance metrics like CAC and ROAS.
• Manage ASO efforts for organic visibility and reviews.

Skills

Performance marketing

Growth marketing

Analytical skills

Communication skills

CRM and marketing automation

Social media advertising

Tools

Google Analytics

Looker Studio

Power BI

Insider

MoEngage

Braze

Job description

Key Responsibilities

• Plan, manage, and optimize multi‑channel paid campaigns with agencies and media buying vendors across Google, Meta, Telegram, TikTok, X, and crypto‑native advertising networks for growth.
• Continuously monitor and improve performance metrics such as CAC, ROAS, CTR, and conversion rate.
• Manage ASO efforts to drive organic visibility, installs, and positive reviews across platforms.
• Ideation and execution of promotional campaigns to increase conversion as per channels.
• Execute targeted lifecycle campaigns for various segments (both transactional and promotional) across email, push, and in‑app channels, focusing on user onboarding, activation, retention, and reactivation.
• Manage Key Opinion Leaders (KOLs) and influencers in the region to strengthen brand presence and credibility.
• Coordinate internal and external relations with agencies, partners, and other departments to ensure timely communications, product releases, and effective campaign planning.

Background, Qualifications & Experience

• 5+ years of experience in performance and growth marketing, preferably within the crypto or fintech app sectors.
• Proven skills in managing paid ad channels (Google Ads, Meta, TikTok, and others) and utilizing ASO tools.
• Hands‑on experience with CRM and marketing automation platforms (e.g., Insider, MoEngage, Braze).
• Strong analytical mindset with advanced proficiency in tools such as Google Analytics, Looker Studio, or Power BI.
• Familiarity with the crypto ecosystem, blockchain products, and community dynamics.
• Excellent communication skills in English; Arabic proficiency is a plus but not mandatory.
• A fast learner with excellent team spirit and coordination skills.
• Fluency in Arabic.
• Strategic thinking and problem‑solving abilities.
• Effective communication skills, both interpersonal and written.
• Ability to thrive under pressure and meet challenging deadlines.
• Adaptability and eagerness to learn new skills and technologies.
• Passion for driving growth and innovation in the marketing domain.
• Strong understanding of marketing analytics and metrics for performance evaluation.
• Experience in developing and executing successful marketing strategies and campaigns.