Senior Manager, Marketing Orchestration, Middle East Region

The Coca-Cola Company; United Arab Emirates; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading beverage company in the United Arab Emirates is seeking a Marketing Leader to enhance local marketing capabilities through tech and data solutions. The successful candidate will have over 7 years of marketing leadership experience and must demonstrate a growth mindset while collaborating across cross-functional teams. This role emphasizes driving precision in marketing operations and ensuring successful project outcomes through innovative strategies.

Qualifications

• Significant marketing and leadership experience (7 years+) with a tech/data focus.
• Good knowledge of relevant marketing disciplines such as innovation and brand positioning.
• Experience leading complex, cross-functional teams and projects.

Responsibilities

• Upskill local marketing community through data and tech-augmented solutions.
• Deploy marketing capabilities agenda, acting as COE for Data & AI literacy.
• Lead marketing orchestration and backlog management.

Skills

Marketing experience

Tech/data focus

Leadership skills

Growth mindset

Relationship building

Job description

Location(s): United Arab Emirates

City/Cities:

Travel Required: 00% - 25%

Relocation Provided: No

Job Posting End Date: February 6, 2026

Job Description Summary

EME OU Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope & Impact

Upskill local marketing community & outcomes through DATA, capabilities, and tech-augmented solutions. Leverage tech-augmented solutions to ensure rigorous prioritization and OU-Market and cross-functional wiring across different processes (innovation, ABP, Flywheel).

• PMO for prioritization, ABP, Calendar, Innovation, Flywheel factory

• Deploy marketing capabilities agenda, especially acting as COE for Data & AI literacy

• Lead marketing orchestration and backlog management, including workflow, marketing operations, and planning

• Deploy tech-augmented ways of working

• What Success Looks Like:
  • Wired organization focused on the WTMM
  • Tools are adopted, not resisted
  • Capability gaps visibly close across markets
  • Marketing operates faster and with more precision

Experience & Critical Requirements

• Significant marketing and leadership experience (7 years+), with strong focus in tech/data

• Good knowledge of relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy

• Led scaled, complex, cross-functional and cross-geographical teams and projects

• Led projects and capabilities that leverage Digital/Data/AI as edges

• Behaviors: Growth Mindset — curious, dream big, do what is hard and have an enterprise mindset; passionate and uncompromising commitment to excellence and servant leadership

Communication Focus

• Ability to build and leverage relationships with key business partners (internally and externally), comfortable with senior leaders

• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts

• Ability to inspire through the power of our marketing and brands

Skills

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role.