Senior Manager, Field Marketing, CEMEA, Visa Value-Added Services VAS

Visa; Dubai; Hybrid; AED 200,000 - 300,000; Full time

Job summary

A leading financial services company in Dubai is seeking a Full-time Marketing Lead to oversee regional VAS field marketing and drive demand generation strategies. In this role, you will collaborate with regional leadership to execute marketing plans aimed at business growth and managing key industry events. Candidates should have at least 8 years of B2B marketing experience in the financial services sector, along with strong communication and analytical skills. This is a hybrid position, requiring some days in the office.

Qualifications

• 8 years of relevant work experience in B2B marketing.
• Strong understanding of financial services audience.
• Experience in launching new products and solutions.

Responsibilities

• Lead field marketing activities and demand generation.
• Collaborate with regional leaders to align marketing initiatives.
• Execute key industry events and marketing campaigns.

Skills

B2B marketing

Marketing strategy

Demand generation

Communication skills

Analytical skills

Collaborative

Education

Bachelor's degree

MBA or advanced degree

Job description

• Lead Regional VAS Field Marketing with a focus in demand generation and market awareness for Issuing and Risk and Identity Solutions

• Oversee planning and execution of all field marketing activities for Visa Value-Added Services in the region ensuring initiatives support business growth and priorities.

• Engage Regional Leadership in GTM and Sales as a marketing partner

• Collaborate closely with regional sales product and executive leaders across the VAS and Financial Services ecosystem to align marketing programs with business goals drive net new revenue opportunities and cross-sell and upsell solutions.

• Adapt and Execute VAS Financial Institutions Marketing Plans in the region

• Translate Business Unit Solutions and product priorities into actionable regional marketing plans leveraging content and best practices to drive awareness demand generation and partner engagement across Issuing Processing Core Banking Loyalty Digital and Risk and Identity solutions.

• Event Activation - Lead the planning and execution of key industry and Visa-hosted events including pre-event positioning onsite activation and post-event follow-up to maximize client engagement and pipeline growth.

• Content Localization and Development -Drive localization and adaptation of marketing and sales content to meet unique regional and customer needs and develop region-specific materials to support sales and partner conversations.

• Measure and Optimize - Track analyze and report on the effectiveness of marketing programs using insights to optimize campaigns and maximize ROI.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications

• 8 or more years of relevant work experience with a Bachelor Degree

Preferred Qualifications

• Bachelors degree required MBA or advanced degree preferred.
• 10 plus years of progressively responsible experience in B2B marketing or communications preferably within Financial Services Payments or Technology sectors.
• Deep experience in marketing strategy go-to-market planning demand generation and launching new products and solutions.
• Proven ability to engage influence and partner with senior business leaders and cross-functional teams.
• Strong understanding of the financial services audience including banks issuers processors fintechs and risk management stakeholders.
• Executive presence with outstanding written and verbal communication skills with ability to present and influence at all levels.
• Highly collaborative energetic and solutions-oriented adds value to team and organizational culture.
• Strong organizational analytical and problem-solving skills data-driven with a focus on measurable business outcomes.
• Culturally aware with experience working across global and regional teams.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work

No

Employment Type

Full-time