Senior Global Lifecycle Marketing Specialist

Hospitable.com; Dubai; Remote; AED 120,000 - 200,000; Full time

Job summary

A global blockchain platform in Dubai is looking for a Senior Global Lifecycle Marketing Specialist. This role involves owning the lifecycle marketing strategy and executing campaigns to drive user activation and retention. Candidates should have over 8 years of experience in lifecycle marketing, strong CRM skills, and be comfortable working with global teams. Opportunities for career growth and learning exist in this remote-friendly environment.

Qualifications

• 8+ years in lifecycle marketing (online/remote/global preferred).
• Strong skills in CRM tools and campaign management.
• Fluent in English (additional languages a plus).

Responsibilities

• Own regional lifecycle marketing strategy with global-local collaboration.
• Execute campaigns to drive user activation and retention.
• Work with cross-functional teams (data, content, design, etc.).

Skills

Lifecycle marketing

User activation

Retention strategies

A/B testing

Funnel analysis

CRM tools

Stakeholder management

Cross-team collaboration

Product-led growth

Job description

Senior Global Lifecycle Marketing Specialist

Crypto Jobs

Job Description

Senior Global Lifecycle Marketing Specialist

Binance

Global blockchain ecosystem and crypto exchange platform

More about Binance →

• Dubai, UAE
• Remote (Global team collaboration)
• Full-time
• Remote-friendly
• 250M+ users across 100+ countries
• Industry leader in security, liquidity, trading tech, and Web3 innovation
• Offers trading, education, payments, research, and more
• Mission: Inclusive financial ecosystem and freedom of money
• Own regional lifecycle marketing strategy with global-local collaboration
• Execute campaigns to drive user activation and retention
• Work with cross-functional teams (data, content, design, etc.)
• Apply A/B testing, funnel analysis, and optimization tactics
• Innovate with growth-hacking and retargeting strategies
• Use insights from internal/external data to refine campaigns
• 8+ years in lifecycle marketing (online/remote/global preferred)
• Multichannel and product-led growth marketing experience
• Strong skills in CRM tools, campaign management, and marketing ops
• Proficient in A/B testing, funnel analysis, segmentation
• Fluent in English (additional languages a plus)
• Strong stakeholder management and cross-team collaboration skills
• Self-driven and comfortable working remotely with global teams
• Shape the future of blockchain and crypto adoption
• Work with world-class, globally distributed teams
• Opportunity for career growth and learning in a flat, innovative environment

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