Senior Copywriter - English - AI Focused

Publicis Groupe Holdings B.V; Dubai; On-site; AED 100,000 - 120,000; Full time

Job summary

A leading global communications and advertising network in Dubai is seeking a Senior Copywriter to develop impactful campaigns and high-quality copy across various digital and traditional channels. The ideal candidate has 5-7 years of experience in the marketing or creative industry, is familiar with generative AI tools, and excels in verbal communication and storytelling. Responsibilities include conceptualizing content, collaborating with creative teams, and maintaining a consistent brand voice. This role offers the opportunity to work in an innovative environment focusing on creativity and AI integration.

Qualifications

• 5-7 years of related professional experience in the marketing/creative industry.
• Online portfolio demonstrating storytelling, copywriting, and conceptual thinking abilities.

Responsibilities

• Deliver high-quality copy across various channels.
• Present ideas and concepts persuasively.
• Collaborate with creative team members and clients.
• Use AI tools to generate and enhance copy.
• Maintain consistent brand voice in all content.

Skills

Generative AI tools familiarity

Exceptional verbal communication

Creative thinking

High-level storytelling

Education

5-7 years of professional experience in marketing/creative industry

Tools

Technical writing

Editing and proofreading skills

Job description

Saatchi & Saatchi is a leading global communications and advertising network known for its impactful creative ideas that generate powerful emotional connections between consumers and brands. Present in over 67 countries, Saatchi & Saatchi employs 6,500 professionals over 114 offices. Global clients include HSBC, P&G, Toyota, Visa and GSK. Saatchi & Saatchi is part of Publicis Communications a key division of Publicis Groupe, the world’s third largest communications group.

Overview

This position is for a specialized AI unit that generated full or integrated AI work.

As a Senior Copywriter, you will contribute to the development of big ideas while bringing campaigns to life through exceptional verbal communication. You will be responsible for conceptualising, writing, producing, and directing brand and campaign solutions for all levels of creative and marketing projects.

The talent should be quite familiar with generative AI tools, especially the text and copy related ones.

Responsibilities

• Deliver strategically sound conceptual thinking and high-quality copywriting across all the brand’s channels, including print, ecommerce, digital, social media, product, naming, among others.
• Provide new creative thinking and high-level storytelling across all agency needs, including integrated campaigns, print ads, mailers, postcards, website assets, landing pages, emails, digital banners, social media, etc.
• Effectively present your own ideas and rationale for writing, concepts, and creative in an effective and persuasive manner, both internally and externally.
• Demonstrate organized thinking by arranging work into presentations that communicate information effectively and efficiently.
• Consult with the ECD, Creative Director, as well as ACD, Art Directors, production, and marketing team as necessary to achieve brand/marketing objectives.
• Develop verbal campaign elements using scripts, headlines, copy, etc.
• Use AI to generate full or elevated copy.
• Brainstorm ideas with other creative team to assist in creating and developing concepts.
• Provide creative ideas that fit clients’ needs.
• Develop an understanding of clients’ business, brands, and consumers.

Main Tasks

• Technical & Product
  • Content Development: Create persuasive and engaging copy for technical and product-focused campaigns, including digital ads, print ads, web content, email marketing, social media, and product descriptions.
  • Creative Ideation: Collaborate with the AI team members to brainstorm and develop innovative ideas that effectively communicate product features and benefits.
  • Brand Voice: Maintain and develop a consistent brand voice across all content, ensuring alignment with brand guidelines and tone.
  • Editing and Proofreading: Review and edit copy to ensure accuracy, clarity, and consistency. Ensure all content is free of grammatical and spelling errors.
  • Use AI to generate and perfect final output.
• Business Acumen & Operational Efficiency
  • Ability to meet all required deadlines, both internal and external, with minimal supervision.
  • Must have experience working in a creative team environment.
  • Ability to work collaborate and advise on the overall creative output.
  • Ability to present one’s own work successfully internally and externally.
  • Exhibits a fun-loving attitude and pride in the process of making and selling great work.
• Innovative & Analytical Mindset
  • Conduct basic research to stay up to date with the latest communication and AI trends.

Qualifications

5-7 years of related professional experience in the marketing/creative industry.

Online portfolio that demonstrates your storytelling, copywriting, and conceptual thinking abilities.