Sales Manager – Cranes

Element HR Consultancy; Sharjah; On-site; AED 100,000 - 140,000; Full time

Job summary

A leading industrial solutions provider is looking for a Sales Manager to expand its wire rope and crane component business across the UAE and GCC regions. The successful candidate will have 7–12 years of B2B industrial sales experience, specifically in cranes or lifting equipment, and possess strong technical knowledge of crane operations. This role involves direct sales, client management, and strategic partnerships, making excellent communication and relationship-building skills essential. An engineering degree is preferred, and an MBA is a plus.

Qualifications

• 7–12 years of experience in B2B industrial sales, especially in cranes or heavy equipment.
• Proven success in achieving sales targets and developing client portfolios.
• Familiarity with safety standards relevant to crane operations.

Responsibilities

• Build and grow the wire rope and crane component business.
• Develop new markets and customer segments.
• Maintain strong technical knowledge of crane operations and lifting safety protocols.

Skills

Crane operations understanding

B2B industrial sales skills

Strong relationship-building skills

Communication and presentation skills

Education

Bachelor's degree in Mechanical Engineering

MBA or PGDM

Job description

About The Company

A leading industrial solutions provider in the Middle East, specializing in drilling equipment, crane components, lifting accessories, oilfield products, and engineering supplies, is looking to strengthen its presence in the cranes wires and spare parts domain. The company supports construction, infrastructure, marine, logistics, and energy projects by delivering technically sound and cost-effective solutions tailored to regional requirements.

Role Purpose

The Sales Manager – Cranes (Wires & Spare Parts) will be responsible for building and growing the wire rope and crane component business across defined markets. This includes direct sales, channel partner development, and strategic OEM/client engagement across the UAE and other GCC markets. The role holder is expected to position the company as a trusted supplier of high-quality crane parts, expand market share, and ensure seamless execution of sales and after-sales commitments.

Key Responsibilities

• Business Development & Revenue Growth
• Identify and develop new markets and customer segments such as crane rental companies, marine service providers, EPC contractors, ports, logistics firms, and industrial plants.
• Map market potential across UAE, KSA, Qatar, and Oman, and develop a structured sales plan with quarterly and annual revenue targets.
• Build and maintain a strong sales funnel by qualifying leads, preparing competitive proposals, and converting inquiries into sustainable, repeat business.
• Client & Account Management
• Establish, maintain, and grow long-term relationships with key clients, understanding their technical requirements, operating environment, and procurement processes.
• Conduct regular client visits, site inspections, and service consultations to identify operational needs and recommend suitable product and service solutions.
• Serve as the single point of contact for client concerns, technical clarifications, and product customization requests, ensuring timely and professional resolution.
• Product & Technical Expertise
• Maintain strong technical knowledge of crane operations, lifting safety protocols, and critical spare parts including (but not limited to) wire ropes, hoist ropes, sheaves, brake linings, load cells, bearings, and control systems.
• Educate clients on appropriate product usage, safety standards, maintenance practices, and relevant international certifications (DIN, ISO, BS EN, etc.).
• Collaborate with internal technical teams to evaluate load requirements, equipment compatibility, and tailor solutions to client specifications.
• Supplier & Procurement Liaison
• Coordinate with OEMs, international manufacturers, and local vendors to ensure product availability, competitive pricing, and just-in-time deliveries.
• Negotiate pricing, payment terms, and lead times while maintaining required quality standards and adherence to certifications.
• Track global trends in crane technology, lifting solutions, and spare parts to continuously update and refine the product portfolio.
• Pricing, Quotations & Negotiation
• Prepare technically sound quotations, proposals, and bid submissions, including necessary datasheets and supporting documentation.
• Lead commercial negotiations, finalize contract terms, and structure service agreements that protect margins while ensuring long-term client satisfaction.
• Coordinate with the accounts team to ensure timely invoicing and proactive follow-up on payments as per agreed terms.
• Market Intelligence & Competitor Tracking
• Monitor competitor activities, pricing behavior, and new product introductions across the region.
• Provide periodic market intelligence reports with actionable insights on emerging demand patterns, customer expectations, and potential risks.
• Recommend changes to pricing strategies, product mix, and go-to-market approaches based on competitive benchmarking and on-ground feedback.
• Sales Reporting & Forecasting
• Maintain accurate records of leads, opportunities, quotes, and customer interactions using CRM tools or designated sales systems.
• Generate weekly and monthly sales reports capturing sales volumes, conversion ratios, revenue forecasts, and performance gaps.
• Analyze sales performance metrics to refine sales tactics, improve customer engagement, and drive higher win ratios.
• Internal Coordination & Delivery Execution
• Work closely with warehouse, logistics, and delivery teams to ensure timely dispatch, correct documentation, and alignment with customer timelines.
• Coordinate with QA/QC and technical teams for product inspections, testing, certifications, and pre-delivery checks as per client requirements.
• Ensure systematic post-sales follow-up to capture customer feedback, address warranty or service issues, and identify opportunities for upselling or cross-selling.

Candidate Profile

Education

• Bachelor's degree in Mechanical Engineering, Electrical Engineering, Industrial Engineering, or a related technical discipline preferred.
• A business or sales qualification (MBA / PGDM) will be an advantage but is not mandatory if commercial track record is strong.

Experience

• 7–12 years of total experience in B2B industrial sales, with at least 4–5 years focused on cranes, lifting equipment, or related heavy equipment / spare parts.
• Proven experience selling to crane rental companies, EPC contractors, ports, marine operators, or industrial plants in the GCC.
• Strong track record of achieving or exceeding annual sales targets and building sustainable customer portfolios.
• Exposure to multi-country sales (UAE + at least one of KSA / Qatar / Oman) will be an added advantage.

Technical & Commercial Skills

• Solid understanding of crane operations, lifting applications, wire ropes, rigging, and critical crane spare parts.
• Familiarity with international safety and quality standards (DIN, ISO, BS EN, LOLER, etc.) and their relevance in client discussions.
• Strong commercial acumen with the ability to structure deals, protect margins, and manage pricing strategies in competitive environments.
• Comfort working with technical datasheets, load charts, and OEM specifications.

Behavioural Competencies

• Hunter mindset with strong initiative, resilience, and follow-through.
• Strong relationship-building and networking skills across technical, procurement, and leadership levels.
• Excellent communication and presentation skills in English; Arabic or other regional language skills are an advantage.
• High ownership mindset, able to operate independently and build a segment almost like an "intrapreneur".
• Strong planning, time management, and self-organization skills with a disciplined approach to CRM and reporting.