Sales Executive (MENA)

Hype Energy +; Dubai; On-site; AED 60,000 - 80,000; Full time

Job summary

A dynamic functional products company in Dubai is seeking a Sales Executive to assist with business activities and develop new sales opportunities in the MENA region. The ideal candidate will have 3-4 years of sales experience in the FMCG industry, fluent in English and Arabic, and possess strong negotiation and analytical skills. This full-time, on-site role offers the opportunity to build relationships and drive sales growth within a global brand committed to innovation.

Qualifications

• 3-4 years of proven sales experience within FMCG, preferably in beverages, food, or consumer goods.
• Fluent/Native in English and Arabic; French would be a plus.
• Experience with sales in the MENA region.

Responsibilities

• Assist Sales Director with daily business activities with existing clients in the MENA region.
• Map potential customers and generate new leads and business opportunities.
• Maintain and grow sales within existing countries of distribution.

Skills

Sales experience within FMCG

Fluent in English and Arabic

Negotiation skills

Analytical skills

Ability to build relationships

Education

Bachelor’s degree in Business or International Sales

Job description

Company Description

Hype Energy+ is a dynamic and innovative functional products company led by former Formula 1® driver Bertrand Gachot since 2000. Originally established as a legacy energy drink brand, Hype Energy+ has evolved into a global brand offering premium functional products with high-quality European ingredients. With a presence spanning continents, including the Middle East, Australia, Europe, Africa, and Latin America, Hype Energy+ thrives on creativity, passion, and a commitment to innovation. We are dedicated to delivering exceptional experiences and inspiring our customers through a bold and story-driven approach.

Role Description

This is a full-time, on-site role located in Dubai for a Sales Executive at Hype Energy+.

The Sales Executive will be responsible for:

• Assisting the Sales Director with daily business activities with existing clients in the MENA region.
• Mapping potential customers and generating new leads and business opportunities for the organisation in the region.
• Maintaining and growing sales within existing countries of distribution, together with local partners.
• Building and improving long-term relationships with customers.
• Executing strategic sales plan: annual sales forecast and regular reviews along with the Sales
• Assisting the Sales Director in pricing strategy as per Management's and CFO's input, and creating tools to keep pricing consistency.
• Identifying and discussing with the Sales Director the opportunities to improve the sales process.
• Following up on lead status, negotiations with new partners, and the renewal of agreements, and on market visits.
• Supporting customers, including preparation of contracts (EDA's, NDA's, Commission Agreements) & product registration processes, as well as daily customer problem solving with the support of Sales Administrators.
• Developing and overseeing the implementation of sales analysis tools or shared tools with other departments.
• Reporting to the Sales Director and Management on sales activity.
• Working with the Sales Director and the Trade Marketing team on the development of trade marketing tools.
• Working collaboratively with guidance from the Sales Director with Innovation, Supply Chain & Marketing departments on product trends, competitor analysis, and customised sales strategy per country of distribution.

Qualifications

• 3-4 years of proven sales experience within FMCG, preferably in beverages, food, or consumer goods
• Fluent/Native in English and Arabic (French would be a plus)
• Experience with sales in the MENA region
• Willingness to travel within assigned territories
• Bachelor’s degree in Business or International Sales
• Hands-on, self-driven, and comfortable working with limited structure
• Demonstrated success in developing new markets, distributors, and key accounts
• Solid understanding of Traditional & Modern Trade
• Strong negotiation and closing skills
• Ability to build long-term relationships with distributors and key customers
• Excellent understanding of pricing, margins, promotions, and trade marketing
• Capable of independently managing the full sales cycle (prospecting, onboarding, growth)
• Strong analytical skills to monitor sales performance, forecasts, and market trends