Retail Marketing Director: Growth, Digital Strategy & CX

Mashreqbank PSC; United Arab Emirates; On-site; AED 300,000 - 450,000; Full time

Job summary

A leading financial institution is seeking a Senior Marketing Leader to develop and implement comprehensive marketing strategies across multiple segments and products in the UAE and Pakistan. The ideal candidate will have significant experience in B2C and B2B digital marketing, strong leadership skills, and a proven track record of enhancing customer engagement and loyalty. This role demands innovative thinking and the ability to navigate agile environments while managing significant budgets and strategic initiatives.

Qualifications

• 12+ years of banking experience or 23+ years in a marketing field.
• Strong entrepreneurial spirit with profit orientation.
• Ability to lead and develop effective teams.

Responsibilities

• Implement go-to-market marketing strategies.
• Design marketing plans across product offerings.
• Drive customer engagement and loyalty.

Skills

B2C digital marketing

B2B digital marketing

Leadership

Data analysis

Customer focus

Job description

A leading financial institution is seeking a Senior Marketing Leader to develop and implement comprehensive marketing strategies across multiple segments and products in the UAE and Pakistan. The ideal candidate will have significant experience in B2C and B2B digital marketing, strong leadership skills, and a proven track record of enhancing customer engagement and loyalty. This role demands innovative thinking and the ability to navigate agile environments while managing significant budgets and strategic initiatives.