Research & Insights Lead MENA- 6 Month Contract

Snap Middle East FZ-LLC; Dubai; On-site; USD 80,000 - 120,000; Full time

Job summary

A leading technology company is seeking a Research & Insights Lead to enhance its MENA presence. This pivotal role involves working collaboratively on research projects that drive insights and enhance Snapchat's positioning among advertisers, leveraging a deep understanding of consumer trends in the GCC region.

Benefits

Comprehensive medical coverage

Paid parental leave

Mental health support programs

Qualifications

• 7 years of experience in first party audience and consumer research.
• Extensive experience with GCC consumer and markets.
• Knowledge of questionnaire development and analysis.

Responsibilities

• Manage execution of best-in-class research and thought leadership.
• Link research methodologies to larger business strategies.
• Communicate audience research results to stakeholders.

Skills

Quantitative research

Qualitative research

GCC consumer trends

Data analysis

Communication

Education

Bachelor's degree in social sciences or business field

Tools

SQL

Job description

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Companys three core products are Snapchat a visual messaging app that enhances your relationships with friends family and the world; Lens Studio an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses Spectacles.

The Product team uses creativity insights and operational excellence to steer our product vision across Snap Inc. This team of designers scientists and product managers work in a highly collaborative environment to build the products and experiences that bring our community together in new and special ways.

Were looking for a Research & Insights Lead to join our team for 6 months based in our Dubai office. The Research & Insights Lead will support the MENA Group Manager and work collaboratively across sales marketing comms and creative strategy. In this role you will work on thought leadership projects first party audience insights custom analysis and joint learning plans to craft insights narratives and provide prescriptive guidance that can strengthen Snapchats positioning among advertisers in MENA.

What youll do:

• Work with senior members of the team to manage flawless execution of best-in-class research and industry thought leadership (scoping RFP questionnaire development data checks analysis story development presentation)

• Link research methodologies and survey questions to larger business strategies

• Partner with external agencies and elevate the output of research by providing clear sound and strategic feedback

• Communicate complex audience and ads research results to internal and external audiences (research partners agencies internal stakeholders) through co-development of written decks or blogs and presentations

• Work with cross functional partners both internally and external on go-to-market planning for completed research

• Explore hypothesis using first party data related to causal and observational research

• Identify novel techniques for data analysis questioning and visualizing and in some cases innovative partners to work with

• Present your work to audiences of all levels across the organization internally and externally

Knowledge Skills & Abilities:

• Must have

  • Previous experience in both quantitative and qualitative research is a must

  • Deep understanding of the GCC region (especially KSA) and its consumer trends is mandatory.

  • Ability to structure and conduct analysis to generate insight and recommendations beyond superficial data reporting

  • Previous experience in leading regional consumer research with a clear distinction between different GCC countries

  • Clear and concise communication; comfortable with presenting insights and recommendations to internal and external stakeholders

  • Excellent command of English / ability to co-draft white papers

• Advantageous to have

  • A solid understanding of Snapchat and the digital advertising ecosystem

  • Interest in advanced analytics data interrogation and storytelling

  • Fluency in Arabic is a significant plus.

  • Were looking for candidates who can start immediately or within one month.

  • Exposure to media planning and measurement is a plus

Minimum Qualifications:

• Bachelors degree in social sciences or business field or economics or mathematics or equivalent years of experience

• 7 years of experience working with first party audience and consumer or ads research at a leading ad platform agency or research firm

• Experience with executing research including questionnaire development analysis and supporting development of thought leadership

• Extensive experience with GCC consumer and markets

Preferred Qualifications:

• Advanced degree in business marketing psychology sociology or a related field

• Great presentation skills

• Passion for the Snapchat platform and interest in emerging AR technologies!

• Beginner - Intermediate SQL experience or knowledge - Ability to extract data and analyse extracted data set is preferable

If you have a disability or special need that requires accommodation please dont be shy and provide us some information.

Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.

At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.

Our Benefits: Snap Inc. is its own community so weve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy on your own terms. Our benefits are built around your needs and include paid parental leave comprehensive medical coverage emotional and mental health support programs and compensation packages that let you share in Snaps long-term success!