Regional Marketing Manager (Farsi)

Exinity; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A fintech company is seeking a Regional Marketing Coordinator to support marketing efforts for the Alpari brand across the Iran, Turkey, and Afghanistan region. This role involves assisting in campaign execution, content support, and market insights gathering. Candidates should have marketing experience, strong organizational skills, and be fluent in both English and Farsi. This full-time position promotes a hybrid working model with a comprehensive benefits package including medical insurance and a discretionary performance-related bonus.

Benefits

Hybrid Working Policy

Discretionary performance-related bonus

Personalized Flex-Benefits

Wellbeing focus

Medical insurance

40 days leave including Public Holidays

Qualifications

• Experience in marketing within finance, fintech, or related sectors.
• Knowledge of digital marketing channels including SEO and social media.
• Strong organizational and project management skills required.

Responsibilities

• Support marketing strategy execution for the Alpari brand in the region.
• Assist in creating and adapting marketing materials.
• Gather and share market insights to guide strategy.
• Support planning of events webinars and local activations.

Skills

Marketing experience

Digital marketing knowledge

Organizational skills

Communication skills

Detail-oriented

Fluency in English

Fluency in Farsi

Job description

The Role

As a Regional Marketing Coordinator at Exinity you will support the execution of our marketing strategy for the Alpari brand in the Iran Turkey and Afghanistan region. Working closely with the Regional Marketing team and Central Marketing team you will help coordinate marketing initiatives that drive brand awareness client acquisition and engagement in the region. This role requires strong coordination organization and communication skills ensuring activities are delivered effectively while aligning with business priorities.

Key Responsibilities

Campaign Execution

• Assist in creating and adapting marketing materials including digital ads social media posts and email campaigns ensuring alignment with brand guidelines.

Content Support

• Help produce and localize engaging content for various channels including social media blogs newsletters and website updates.

• Coordinate translation cultural adaptation and quality checks to ensure content resonates with the Iranian audience.

Market Insights

• Gather and share market insights competitor activities and client feedback to guide strategy and optimize activities.

• Monitor campaign performance and prepare reports to support data-driven decision-making.

Event Coordination

• Support the planning and execution of events webinars and local activations to strengthen brand presence.

• Ensure smooth coordination between internal teams and external partners.

Digital Marketing

• Assist in managing digital marketing activities including SEO paid media and social campaigns.

• Track and analyze results to recommend improvements.

Cross-Functional Collaboration

• Coordinate with internal teams to ensure local initiatives meet business needs and align with overall strategy.

• Provide structured feedback on local activities ensuring alignment with business priorities.

• Liaison between regional team and central team and be able to prioritize works and manage stakeholders expectation

Essential Qualifications

• Previous experience in marketing ideally within the Finance Fintech or related sectors.

• Knowledge of digital marketing channels (social media paid campaigns SEO email).

• Strong organizational and project management skills.

• Excellent communication and interpersonal skills with the ability to work across teams.

• Fluency in English and Farsi (written and spoken).

• Strong attention to detail and the ability to manage multiple priorities.

Desirable Qualifications

• Familiarity with the Iranian FX broker market and consumer behaviour.

• Experience with CMS CRM and marketing automation tools.

• Analytical mindset with basic knowledge of performance tracking and reporting.

Benefits & Perks

• Hybrid Working Policy

• Discretionary performance related bonus

• Personalized Flex-Benefits

• A focus on your wellbeing including talks and access to self-development tools.

• Medical insurance for employees.

• Comprehensive leave package of 40 days inclusive of Public Holidays

What you will love about this role

• Freedom to succeed is our core belief. Its not just a promise we make to our clients and partners but to our people too. We want our people to LEAP and so in this role you will

• Learn (e.g. from each other/from new projects).

• Exchange (e.g. information and best practices in an open-minded environment).

• Advance (e.g. by developing skills and accepting greater responsibilities/ your career progression and diversification).

• Prosper (e.g. by acquiring skills/ by nurturing a team of x people).

Exinity is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender sexual orientation marital or civil partner status gender reassignment race colour nationality ethnic or national origin religion or belief disability or age.

Remote Work

No

Employment Type

Full-time