PR & Communications Lead

Independent Food Company; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading UAE hospitality firm is seeking a PR & Communications Lead to develop and execute comprehensive PR strategies. This role requires strong media relations skills and crisis management experience. The ideal candidate will manage internal and external communications and contribute to maintaining a positive brand image. This strategic position plays a critical role in communicating organizational messaging effectively.

Qualifications

• Proven experience in public relations and communications.
• Strong media relations and crisis management skills.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute PR strategies that support business goals.
• Manage media relations and content creation for communication materials.
• Oversee crisis communications and reputation monitoring.

Skills

Strategic communications

Media relations

Crisis management

Content creation

Stakeholder management

Job description

Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella – SALT, Parker’s, Grind, Somewhere, Public, Soil and Kumo.

We are presently seeking to hire a highly qualified PR & Communications Lead. This is a strategic role responsible for developing, leading, and executing comprehensive public relations and communication strategies to shape and maintain a positive brand image, drive awareness, and manage all forms of organizational messaging across internal and external channels. They act as a key liaison between the organization and the media/public, often owning crisis communication protocols.

Key Roles and Responsibilities

Strategy & Leadership

• Develop and Execute PR Strategy: Formulate, implement, and lead a comprehensive, integrated public relations and communications strategy that supports overall business goals and marketing initiatives.
• Brand Messaging & Positioning: Own the corporate narrative and key messaging, ensuring consistency in voice and positioning across all external and internal communications channels.
• Stakeholder Counseling: Provide strategic communications advice and guidance to the Executive Team, senior leadership, and various cross-functional departments (e.g., Marketing, Product, HR).

Media Relations & Content Management

• Manage Media Relations: Establish, cultivate, and maintain strong, productive relationships with key journalists, industry analysts, influencers, and media contacts to secure favorable and accurate coverage.
• Content Creation: Lead the creation, editing, and distribution of high-quality communication materials, including press releases, media advisories, op-eds, speeches, corporate announcements, newsletters, and website content.
• Spokesperson Management: Prepare, train, and manage company spokespersons for media interviews, public appearances, and press conferences.
• Event Management: Plan and oversee the execution of PR-related events, including product launches, press briefings, media tours, and corporate announcements.

Crisis & Reputation Management

• Crisis Communications: Develop, maintain, and execute comprehensive crisis communication plans and protocols to swiftly and effectively manage negative publicity, mitigate reputational damage, and address sensitive issues.
• Reputation Monitoring: Continuously monitor media, social channels, and industry trends to identify potential risks, opportunities, and competitive activities, adjusting strategies as needed.

Internal Communications & Digital Channels

• Internal Communications: Develop and manage internal communication strategies (e.g., town halls, intranet, staff newsletters) to ensure consistent, transparent, and engaging messaging for employees.
• Digital Presence: Oversee the company's presence across key digital channels, collaborating with the marketing team to ensure PR campaigns are integrated with social media, SEO, and content marketing efforts.