Personal Brand Expert (Organic Growth Strategist)

Impact Clients; Remote; AED 120,000 - 200,000; Full time

Job summary

A dynamic marketing agency is seeking an Organic Growth Strategist to enhance their presence on Instagram. This hands-on role involves mapping growth strategies, creating engaging content, and leading a team. Ideal candidates will have a strong background in content marketing and demonstrated success in growing personal brands. The position offers a base salary between $5k-$10k, plus revenue share based on performance. Join us to build an impactful personal brand in the education sector.

Qualifications

• Experience in scaling personal brands on Instagram.
• Proven track record of substantial follower growth.
• Strong writing and storytelling skills.

Responsibilities

• Map out a growth plan for our organic Instagram presence.
• Establish authority to attract the brand’s audience.
• Create high-converting and storytelling content.
• Lead the content creation team effectively.

Skills

Content marketing

Growth strategy

Data analysis

Branding

Leadership

Job description

Full-Time | Remote | EST Hours
Are you a brand visionary with extensive content marketing experience? We’re looking for an Organic Growth Strategist for our Personal Brand on Instagram. Think a combination of Matt Gray + Iman Gadzhi + Shelby Sapp. This is a hands‑on performance role — you’ll be mapping out the growth strategy, writing content, managing a small team, and optimizing the brand voice & image. Growth into Head of Organic Acquisition Systems role possible and welcomed. Whether building a new profile from scratch or improving an existing one. If you get excited by scaling a personal brand through core values & storytelling, this role is for you.

About Richard Yu: Richard turned a $500 digital product into an 8‑figure online education empire. Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.
YouTube: https://youtube.com/richardyu1
Instagram: https://instagram.com/richardyuzee
Secondary Instagram: https://www.instagram.com/richardyubiz/
Our brand is impact‑driven, service‑oriented, and rapidly scaling. Your mission is to help turn a high‑growth personal brand into one of the most influential voices in business education.
Your Core Role: Own and scale the organic Instagram funnel. You’re the engine behind building a strong brand that attracts raving fans while driving potential clients to our Instagram.

Responsibilities

• Map out a growth plan for our organic Instagram presence
• Establish us as an authority to attract the right audience for the brand
• Research competitors & do niche research to find what’s working
• Strategize the brand across different organic platforms
• Create high‑converting, nurturing, and storytelling content (carousels, stories, reels)
• Collaborate and lead the content creation team
• Repurpose content from our existing library of posts, clips, images, and B‑roll footage
• Optimize and scale the funnel without being salesy
• Track performance and improve KPIs

Compensation

Base salary $5k-10k (plus Rev Share based on performance)

Requirements

You are a:

• Field athlete — you write, test, and launch content yourself
• Direct response operator — you speak offer, funnel, and media fluently
• Data‑obsessed optimizer — you track everything and act on it
• Branding expert — you love building personal brands and positioning in the market
• Feed‑native creative — you can write in Richard’s voice and hook the scroll
• High‑energy leader — you set your own goals and push for big outcomes
• Self‑starter — you don’t wait for permission, you execute daily

You’ve Done This If…

• You’ve written dozens of posts that drove real growth of a personal brand
• You’ve gained 100k+ followers for a personal brand in the info space
• You’ve worked inside high‑ticket coaching or online education brands
• You’ve operated in a fast‑paced sales environment that expects results
• You have experience in managing a large‑follower Instagram page (TikTok/YouTube/LinkedIn experience is a plus)

This Role Is NOT for You

• You only wrote a few posts but never actually saw results
• You want to “manage” without writing copy yourself
• You need someone to set your goals or micromanage you
• You’ve never worked in a high‑velocity, performance‑driven environment

Ready to Build Something Big? If you’re a creative, data‑driven performance leader who wants to scale one of the most impactful personal brands in online business education—apply now.