Partnerships Manager (Household Personal Care)- Global Business Solutions- MENA

TikTok; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading social media platform in Dubai is seeking a Partnerships Manager to manage and drive the household personal care vertical. The successful candidate will develop long-term partnerships and create strategies to unlock new business opportunities within the vertical. Candidates should have strong communication skills in English and Arabic, experience in digital marketing, and a proven track record in media sales. This role offers a dynamic and fast-paced work environment.

Qualifications

• Experience in media sales, digital marketing, or brand/performance advertising.
• Ability to engage senior stakeholders and drive business agendas.
• Proven success influencing stakeholders and reaching sales targets.

Responsibilities

• Define the vertical strategy and key accounts planning.
• Create compelling vertical narratives and playbooks.
• Educate brand stakeholders on TikTok's value.

Skills

High fluency in English

High fluency in Arabic

Client-facing communication skills

Media sales experience

Digital marketing experience

Strong sales track record

Job description

About the team

TikTok’s Partnerships Managers are responsible for building long term partnerships with clients, to educate and inform them about commercial opportunities within TikTok. Our innovative advertising products are high-impact and engaging, we create a native experience for our users and develop deep connections with our brands. About the role: The Key Accounts team is looking for a Partnerships Manager to manage and drive the household personal care (HHPC) vertical. As a Partnerships Manager, you will be the designated expert for your industry and will be tasked with defining the way forward for long-term business relationships. Success in your role requires an overall understanding of the digital media ecosystem, develop and nurture relationships within the HHPC vertical, and an ability to evolve in a fast-paced demanding startup environment. You will be evaluated against your impact in terms of marketing budgets revenue generation as well as the strategic initiatives you will carry forward towards positioning TikTok as a key platform for companies in your industry of focus.

Responsibilities

• Define the vertical strategy and key accounts planning within your book of business
• Create compelling vertical narratives and playbooks to reflect on industry-based trends and use cases that match your partners business objectives
• Grow existing relationships within the vertical and work towards unlocking additional opportunities -Develop a consultative and product driven approach to offer best in class media strategies from business planning to measurement of KPIs
• Educate brands stakeholders on the key value of TikTok as a platform and build on best practices for the vertical
• Ensure a state-of-the‑art business servicing level with the support of the client solutions and the cross functional teams
• Initiate and lead on all internal and external initiatives pertaining to the focused industry to meet revenue objectives

Minimum Qualifications

• Language & Communication: high fluency in English and Arabic (spoken and written), with strong client‑facing communication skills is essential.
• Experience in media sales, digital marketing, or brand / performance advertising with a strong sales track record.
• Demonstrated ability to engage senior stakeholders and drive business agendas that meet revenue objectives.
• Excellent communication skills and strategic thinking, ideally supported by strong relationships with key regional marketing decision-makers.
• Proven success influencing stakeholders and consistently reaching or exceeding sales targets.

Preferred Qualifications

• Self-starter and fast learner with a can‑do attitude and experience building projects from the ground up.
• Thrives in fast‑paced, constantly evolving environments.
• Creative, strategic thinker with an ability to approach problems from new angles.
• Strong communicator and presenter with a collaborative, team‑oriented mindset.
• Passionate about TikTok marketing and experienced in GCC markets, with enthusiasm for building new initiatives from scratch.