The Partner GTM Leader will be responsible for developing and implementing a reseller partner sales strategy, programs, and processes essential to growing this segment of our company. The position requires a successful track record of exceeding expectations, a high degree of motivation and entrepreneurship, and is a high‑impact, revenue‑focused leadership role integral to our overall success.
Responsibilities
- Work with focused partners to develop reseller strategy, manage relationships, and close a pipeline of opportunities.
- Create strong relationships based on trust, integrity, and customer satisfaction to drive sales and repeat business with focus partners.
- Proactively develop and implement partner‑driven sales plays.
- Support efforts to transition direct business where appropriate to management by partners.
- Manage a portfolio of focus partners with an established practice and maintain strong business relationships with assigned partners at all levels, including executive sales, marketing, and operations.
- Develop strong relationships with the direct sales team and provide them with insight into partnering strategies, best practices, and partner capabilities.
- Drive partner alignment with sales and business strategy through proactive communications on key initiatives such as product updates, program changes, pricing changes, new product launches, key events, marketing efforts, and sales plays.
- Support the team's business partner sales activity, ensure alignment with direct sales, and coordinate the involvement of resources including solution engineering, marketing, product management, and management.
- Plan and execute the annual business plan with top partners.
- Ensure partners participate in enablement activities and are trained and certified on the portfolio of products.
- Recruit and onboard new high‑potential partners.
- Provide management with regular sales reports (renewal health, forecasting, and pipeline) as well as competitive updates, channel trends, and competitive strategies to maintain a competitive position with business partners.
Qualifications
- Bachelor’s degree and at least 12 years of experience in a related software industry, with a minimum of 7 years in SaaS and/or subscription software.
- High integrity, dependability, and a strong bias toward action; ability to drive projects to conclusion through proactive planning, high attention to detail, and stakeholder accountability.
- Deep understanding of value drivers in recurring revenue (subscription) business models.
Broadcom is proud to be an equal‑opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status, or any other characteristic protected by federal, state or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law.